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Alix Earle Has Been Using This Neutral, Matte Eyeshadow Palette ‘Every Day’

The model and TikTok influencer shared a fabulous signature “get ready with me” video before a night out in Miami.

Ananya Panchal

Alix Earle

Alix Earle.

Much like the TikTok beauty community, A-list celebs and glam gurus, social media sensation Alix Earle also has been loving Kim Kardashian’s latest venture (or should we say comeback) into the makeup industry.

The influencer revealed in a recent “get ready with me” video, that she has been using the reality TV star’s new matte eyeshadow palette “every day” since it came out. The 23-year-old opted for a sultry glam look including a smudged-out black eyeliner moment, smokey eyeshadow, a flawless, glowy base, feathered brows and a glossy deep nude lip as she stepped out for a night out in Miami.

SKKN Classic Mattes Eyeshadow Palette, $50 (skknbykim.com)

“Kim’s SKKN makeup is so good…the lip liner and this eye palette, I have been using everyday,” the New Jersey native gushed about the product, which features 12 nude colors in both warm and cool tones.

The palette boasts a crease- and smudge-free velvety matte finish to each shade and a range of colors that can be used to create multiple eye looks or simply stand alone to define, contour and sculpt the eyes.

“Saturday night in Miami. Let’s get ready to go out,” Earle began the TikTok shared with her 6.5 million followers. “I want to do a really grunge look with the eyes. It’s just one of those nights where you know it’s going to be a good one. We’re trying to channel Kesha tonight.”

She paired the glam with a plunging black tank top and low-rise flared pants set, featuring edgy silver grommet and belt details.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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