Alix Earle Has This $13 Mascara to Thank for Lush Lashes

Shop the makeup product, which has a 4.5 star rating on Amazon, here.
Alix Earle and mascara

Alix Earle and L’Oréal Paris Voluminous Panorama Mascara.

Alix Earle is the queen of “get ready with me” content, and in one of her recent TikTok posts, the influencer divulged a go-to makeup product.

“I never switch up my mascara, but lately I’ve been trying this new one from L’Oréal,” Earle stated of the brand’s Panorama Mascara. “So the bristles go from shorter to longer and it gives you that fanned-out look. It goes on super nice and I find that it makes my lashes look super clean, not clumpy.”

L’Oréal Paris Voluminous Panorama Mascara, Volumizing and Lengthening Mascara, $12.97 (

The product is available in black-brown, black and blackest black, as well as a waterproof version. On Amazon, it has a 4.5 star rating, and purchasers have called it the “best mascara I’ve ever tried” and the “most beautiful mascara ever.”

In her video, Earle showed the visible difference the product made compared to her natural, bare lashes. The 23-year-old New Jersey native noted that the mascara has a long-lasting formula and remains smudge- and flake-free throughout the day.

Plenty of Earle’s 6.4 million followers on the platform noted that they’ve already tried the product or are planning to do so after seeing her glowing review.

“No because I used telescopic for YEARS and then I randomly picked this one up. GAME CHANGERRRRR,” one person commented.

“The transformation is crazy it looks so good,” someone else complimented.

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.