Alix Earle’s ‘Holy Grail’ Mascara Is Currently on Sale: Get the Look

The content creator recently raved about the product to her 8.3 million TikTok followers.

Alix Earle / Michael Buckner/Variety/Getty Images

Twinning with Alix Earle is made simple when you have this mascara close by. The 25-year-old New Jersey native and Dancing With the Stars runner-up took to TikTok yesterday to showcase one product that has been tried and true throughout her growth to social media stardom.

“You guys know my holy girl mascara—the Too Faced Better Than Sex Waterproof Mascara—I have been using since high school,” she told her massive audience on the app, holding up the product to showcase the mint green packaging. “I swear it is the only thing that will hold a curl for me. This is good, too, for when I’m filming, just in case I cry. I need some waterproof mascara.”

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In the caption, which showed Earle doing her makeup before stepping in front of the camera to shoot her upcoming reality show with Netflix, she doubled down on the sentiment. “Many new changes in my life, but one thing that never changes is my [Too Faced] Better Than Sex mascara,” she penned, tagging the beauty label and finishing the note with “#toofacedpartner.”

You can watch Earle’s full video on TikTok here!

And earlier this week, Too Faced released its own video of Earle on Instagram, featuring the multihyphenate’s longtime use of the waterproof product. Commenters on the reel agreed with the social media personality’s review, with one user gushing, “Queen of GRWM [Get Ready With Me knows best 👑🔥.” Another added separately, “BEST LASHES! 💕.”

Shop Earle’s “holy grail” mascara

And if you’re looking to get your hands on the eye makeup product, you can snag it on sale today at Sephora, along with a few other full-sized options of the tried-and-true product at a discounted price.

Minute Media may earn a small commission from your purchase at the following links.

Better Than Sex Volumizing & Lengthening Waterproof Mascara ($29, currently on sale for $20.30)

Too Faced: Better Than Sex Volumizing & Lengthening Waterproof Mascara / Sephora

The full-size version of Earle’s staple mascara is on sale at Sephora today with an over 25% price decrease (at the time of this article’s publication). More full-sized variants of the mascara are also available on the site at the same discounted price point, including its non-waterproof option, the Better Than Sex Volumizing & Lengthening Mascara ($29, currently on sale for $20.30) in both its “Black” and “Chocolate” shades.

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