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Alix Earle Is Done Gatekeeping the Glowy Blush of the Summer
Alix Earle.
ABC/Getty Images
Alix Earle’s friends begged her to keep her glowy summer blush a secret, but the social media influencer is truly the people’s best friend. The TikToker shared her updated go-to summer glam look in her latest video and walked her 5.6 million followers through all the products in her foundation-free routine.
“Save this for your next sephora/ulta haul 👍🏼,” the 22-year-old captioned the July 24 video.
She applied a few small dots of NARS Afterglow Liquid Blush ($32) in the shade “Orgasm” on the apples of her cheeks and blended it out by lightly tapping three fingers up toward her temples.
“Obsessed with Afterglow on you 🖤,” the official NARS TikTok account commented.
“This blush I have been using—I’m obsessed with it,” she said. “My friends were like, ‘You cannot post this. Do not sell it out.’ This is too good though.”
Shop the product below.
NARS Afterglow Liquid Blush in “Orgasm,” $32 (narscosmetics.com)
This glowy liquid blush comes with a doe-foot applicator and is available in a range of six shades. “Orgasm” is a peachy-pink with a dash of gold shimmer. This long-lasting formula is infused with skincare benefits including sodium hyaluronate for eight-hour hydration, and vegan collagen that helps give skin a healthy and plump appearance.
Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.