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Bella Hadid Is Totally Ethereal in Nightgown Photo Shoot BTS

The supermodel and Orebella founder teased a new collab with the Carlson sisters.

Ananya Panchal

Bella Hadid
Bella Hadid / Karwai Tang/Getty Images

Bella Hadid slipped into something a little more comfortable in her latest Instagram post, while also teasing an exciting new business venture. The supermodel, who has long served as the face of major brands like Charlotte Tilbury, YSL, Chopard and Versace, is now teaming up with fellow content creators and fashion tastemakers Sydney Lynn and Devon Lee Carlson.

The trio is collaborating on a phone case through Wildflower Cases, the brand cofounded by the sister duo.

View the post here.

Hadid, who launched her fragrance line Orebella in 2024, gave fans a behind-the-scenes look at the upcoming campaign, which leans into feminine, flirty sleepover aesthetics. All three stars posed in lacy, satin babydoll nightgowns, lounging around while gossiping, laughing, doom-scrolling and, of course, looking stunning.

From the carousel sneak peeks, it appears the new phone case design features a dreamy midnight sky with warm sunset tones and a moon decal in the center, complete with a red beaded wrist strap. The mystical, romantic aesthetic is perfectly aligned with Hadid’s whimsical personal and Orebella branding.

In the cover slide, the 28-year-old showed off her flawless face card and photo shoot glam. Her makeup look included a bronzed, luminous base, peach-toned blush swept across the cheeks and nose, feathered brows, faux freckles, shimmery shadow, and a glossy nude lip. Hadid pursed her lips into a kissy face for the camera, serving the signature allure that has made her one of the most coveted supermodels of the 21st century.

“….bestie case pending….😉👯🤞💞💝🧝‍♀️🫦🫶🏼👾😃🫂💃 @wildflowercases x @orebella..duh,” the Santa Barbara native captioned the post.

In a later slide, the women sat on the bed, arms linked, serving soft smolders to the camera. Their long, dark brown locks were worn straight and loose for a tousled, morning-after look that matched the shoot’s dreamy, intimate vibe.

“The most beautiful 😭🩷 (and you smell delicious),” Tate Madden commented.

“Feels like a dream ✨💘,” the official Orebella account chimed.

“Ethereal 😍,” Mirtha Michelle added.

Hadid recently celebrated Orebella’s first anniversary with a heartfelt Instagram tribute, reflecting on the journey of building the brand from the ground up, and thanking her team, investors and fans.

“One year of the most personal, thought-provoking, exciting, challenging, and most of all inspiring years of my life,” she wrote. “An idea that came from my heart and mind… the passion I have for Orebella is something I couldn’t have dreamt in my wildest dreams. And it’s just the beginning, which is the most beautiful and humbling feeling. The ideas we’ve been building for the future are products that feel true but also make me feel beautiful, sexy, and cared for. Within our Orebella family, it’s so important to me that we continue making a mark on the world in ways that go beyond production and marketing.”

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast. 

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