Dua Lipa Celebrates Major Service95 Milestone in Luxe Fur Look

The artist gushed over the feat in a handful of Instagram snaps while wearing a chic and cozy outerwear staple.

Dua Lipa / Stephane Cardinale/Corbis/Corbis/Getty Images

Dua Lipa headed to Instagram to wish her digital platform, Service95, a very happy birthday earlier this week. The 30-year-old singer-songwriter launched the project in Feb. 2022, deeming the initiative a “global style, culture and society concierge service created to help the reader make sense of the world,” per Billboard, in the midst of its initial release.

Service95 only continued to expand in the four years since its debut. In May of 2023, the platform debuted its Service95 Book Club, and just over two years later, in June of 2025, the podcast signed with streaming platform Spotify to spread its reach even wider, Deadline revealed. Earlier this week, Service95 founder, Lipa, celebrated its latest feat—its fourth anniversary—by reflecting on the outlet’s growth with a handful of festive and fashionable snaps.

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“Feeling so incredibly proud today. It’s been such a joy to build and share something I love so deeply with all of you,” the “Training Season” singer penned as part of the post’s caption. In its cover frame, the artist donned a floor-length fur coat and a pair of black sunglasses in front of a slew of silver balloons, which read “S95 TURNS 4”.

Lipa continued, “Thank you to our ever-growing community for the constant support, curiosity, and love... none of this exists without you.” Later, she expressed her own anticipation for the future of the platform, and penned, "So excited to take another lap around the sun with the most amazing team by my side 🤍🤍🤍🤍🤍.”

Fans of the artist seemed to match her excitement in the post’s comment section, as they detailed their own positive experiences with the digital platform.

“It’s exciting to see how far Service 95 has come since it was founded four years ago. How many articles and tips I have read over the past four years!” One commenter wrote, “Thank you Dua, thank you Service95 team! Happy Birthday 🥳.”

Another user penned, “IT’S BEEN AMAZING TO DIVE INTO YOUR MIND, BABY! 🩵 Thanks for curating and sharing the best stuff with us!”

Lipa coupled the feat with a new Service95 Book Club episode, where she joined “The Son of Man” author Jean-Baptiste De Amo to break down the 2021 novel. The just over 35-minute-long interview was released on YouTube and Spotify on Feb. 3. Fellow authors who have chatted with Lipa on the video and audio podcast include Margaret Atwood, Marc Ronson and more.

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