Emily DiDonato Loves This Lightweight Concealer for Modeling Agency Polaroids and ‘No Makeup’ Looks

The model entered the industry two decades ago.
Emily DiDonato

Emily DiDonato

Emily DiDonato has been a staple in the modeling industry for more than two decades. She has landed campaigns as the face of Maybelline and posed for the SI Swimsuit Issue six separate years.

As a result, the 33-year-old has nailed her model-off-duty style, and we’re always inspired by her simple, yet chic and classy fashion sense. She’s also aced her natural glowy glam look, and, as a mom of two toddlers, she can do it all in a brief amount of time.

The skincare entrepreneur shared the glam she does when she’s preparing to snap some modeling photos or Polaroids. The intention is to just very lightly and minimally enhance your features, and not look like you’re wearing makeup.

DiDonato began with some skin prep, of course, and created a clean, nourished and dewy base with Covey’s moisturizer ($39), vitamin C serum ($59) and lip balm ($19).

The star of the show, however, and the key to creating a flawless base, was her concealer.

Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer, $22 (sephora.com)

“Get ready with me to update my polaroids at IMG Models,” she began her video. “I haven’t done this in a very long time because I have been pregnant for what feels like the last decade. We’re going to be doing some very light, no-makeup makeup.”

The New York native applied a thin layer of the clean, hydrating Tower 28 concealer right under her eyes, on each side of her nostrils, in between her eyebrows and on her chin. She blended it all in with her fingers for the most natural effect.

Ananya Panchal


Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast.