Emily DiDonato Loves This Lightweight Concealer for Modeling Agency Polaroids and ‘No Makeup’ Looks

The model entered the industry two decades ago.
Emily DiDonato

Emily DiDonato


Emily DiDonato has been a staple in the modeling industry for more than two decades. She has landed campaigns as the face of Maybelline and posed for the SI Swimsuit Issue six separate years.

As a result, the 33-year-old has nailed her model-off-duty style, and we’re always inspired by her simple, yet chic and classy fashion sense. She’s also aced her natural glowy glam look, and, as a mom of two toddlers, she can do it all in a brief amount of time.

The skincare entrepreneur shared the glam she does when she’s preparing to snap some modeling photos or Polaroids. The intention is to just very lightly and minimally enhance your features, and not look like you’re wearing makeup.

DiDonato began with some skin prep, of course, and created a clean, nourished and dewy base with Covey’s moisturizer ($39), vitamin C serum ($59) and lip balm ($19).

The star of the show, however, and the key to creating a flawless base, was her concealer.

Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer, $22 (sephora.com)

“Get ready with me to update my polaroids at IMG Models,” she began her video. “I haven’t done this in a very long time because I have been pregnant for what feels like the last decade. We’re going to be doing some very light, no-makeup makeup.”

The New York native applied a thin layer of the clean, hydrating Tower 28 concealer right under her eyes, on each side of her nostrils, in between her eyebrows and on her chin. She blended it all in with her fingers for the most natural effect.


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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.