Fans Are Calling Monica Lewinsky’s Reformation Campaign ‘Iconic’

The activist and writer has teamed up with the clothing brand as the face of its new women’s workwear collection.
Monica Lewinsky

Monica Lewinsky.


Monica Lewinsky is the face of Reformation’s new workwear campaign, which launched on Feb. 26, in partnership with Vote.org. And after the announcement was made on Instagram, fans are already referring to the collaboration as “iconic.”

In the carousel of images, Lewinsky donned several items from the collection, including a

fiery red two-piece set

($298),

black leather trench coat

($798) and

black knit dress

($198).

“We are in an ‘all hands on deck’ moment where the future of our democracy is hanging in the balance,” Vote.org CEO Andrea Hailey says. “Now is the time for leaders and brands of all kinds to step forward to champion the nonpartisan mission of ensuring that every eligible American can register, vote and make their voices heard. That work takes leadership and it takes resources, and we are grateful to Reformation and Monica for using their platforms to support Vote.org’s work to ensure that young people and underrepresented communities of color can overcome the barriers to the ballot box and vote in this critical 2024 election.”

Plenty of users chimed in to the comments section to share their thoughts on the collab, which is intended to “remind you that you’ve got the power,” the caption read.

“I have never bought an item from Reformation but that will change now that you have chosen Ms. Lewinsky as a spokesperson for your line,” one person noted. “I admire your support of this strong wom[a]n.”

“Now THIS is iconic,” another user added.

“Talented, brilliant, incredible, amazing, show stopping, spectacular, never the same, totally unique, completely not ever been done before,” journalist Taylor Lorenz gushed.

“They tried to bury me, they didn’t know I was a supermodel ⚡️,” actress Poorna Jagannathan quipped.

“THATS 👏 MY 👏 GIRL 👏 @monica_lewinsky,” actress Beanie Feldstein, who portrayed Lewinsky in Impeachment: American Crime Story, wrote. 

@reformation this is an amazing collaboration with @monica_lewinsky,” someone else stated. “She’s an absolutely stunning model, and a beacon of resilience, the perfect choice for a thoughtful, sustainable brand. I love this so so much. Whoever ideated this campaign, give them a raise! 🙌🔥❤.”

Shop the complete workwear collection

here

.


Published
Cara O’Bleness

CARA O’BLENESS

Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.