Good American Taps Influencer Olivia Jade for Cozy, Playful New Fall Campaign

The YouTuber channeled effortless cool in baggy tees, oversized jeans and cozy cardigans.

Olivia Jade / Courtesy of Good American

Olivia Jade is welcoming fall the only way she knows how: effortlessly styled, perfectly casual and certified cool.

The content creator starred in Good American’s Fall 2025 campaign, launched yesterday, showcasing the brand’s latest drop of wearable wardrobe staples and cozy elevated basics. The aesthetic is everything we want for early fall. Think quiet confidence meets nostalgic Americana.

Olivia Jade / Courtesy of Good American

Shot in a sun-drenched setting with vintage cars, socks, sneakers and lots of attitude, the vibe spans generations. It’s trendy yet timeless, perfectly capturing that transitional moment between seasons.

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The Dancing With the Stars alum’s lookbook includes a fitted cream Button Front Knit Cardigan ($178), which she styles slightly unbuttoned for a flirty, undone effect and paired with frilly bloomers and a belly chain.

Olivia Jade / Courtesy of Good American

Another standout is the Good Ease Leopard Jeans ($188), which feature a relaxed, wide-leg silhouette and a bold animal print twist. She pairs them with the Jersey Polo Mini Dress ($139), a sporty striped piece that toes the line between prep school classic and downtown cool.

Our favorite look might just be the simplest: a white Cotton Classic Tee ($59) tucked into vintage-inspired Good Low Rise Baggy Cuffed Jeans ($168). It’s giving all-American ease—with a quiet luxury twist.

Olivia Jade / Courtesy of Good American

And in a snap shared to Instagram, the 24-year-old lounges in a Cotton Oversized Tee ($68) in black and ecru rugby stripes. Styled with bikini bottoms, bare legs and sneakers, the shot oozes laid-back energy.

“@goodamerican fall campaign | shop my looks now at goodamerican.com,” the 25-year-old captioned her carousel.

Olivia Jade / Courtesy of Good American

The California native, who built her online following with GRWM videos, calm beauty tutorials and aspirational yet relatable lifestyle vlogs, is the perfect face for the season. Jade has been teasing a new cosmetics line in the works, expanding her multi-hyphenate empire and this campaign only solidifies her presence as a modern-day muse.

The new fall drop blends ease and polish with statement-making silhouettes in denim, knitwear and bold prints. Think: everyday essentials, reimagined with comfort and confidence at the forefront.

The best part is that every piece is designed with inclusive sizing and made to move with you—whether you're running errands, road-tripping or channeling your inner YouTube beauty guru.

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Good American was founded in 2016 by Emma Grede and Khloé Kardashian with a mission to champion body acceptance, style inclusivity and fashion-forward essentials for every woman.

Shop Jade‘s picks here, and the full site at goodamerican.com.

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