Look: Hailey Bieber Debuts Dramatic Hair Change With a Blunt Bob

The Rhode skincare founder chopped her locks and looks super chic.
Hailey Bieber

Hailey Bieber.

Hailey Bieber is moving into 2023 with a major hair change, and we’re obsessed with her new look.

The Rhode skincare founder showed off her freshly shorn bob hairstyle in an Instagram story on Sunday. The selfie displayed Bieber’s new cut as she wore sunglasses and a black leather jacket with green and orange stripes. “Oops 💇‍♀️,” she wrote across the mirror pic of her profile.

Earlier in January, Bieber shared an IG story with her locks pulled back into a ponytail. She wrote, “it’s taken me 3 years to grow my hair out Officially can do a ponytail with no extensions or clip ins 😂🙏🏻.”

Clearly, the 26-year-old was ready for a change. Bieber showed off her dramatic transformation on TikTok, captioning her post, “oops 🔪👩🏼‍🍳💇🏼‍♀️.”

The model’s fans and followers chimed in to the comments section with similar sentiments regarding Bieber’s status as a beauty trendsetter.

“Literally every girl is gonna go cut their hair now lollllll,” wrote one person, while another added, “Now all the tiktok girlies are about to have this haircut in the next 5-7 business days.”

“Hailey cuts her hair short, now everyone will cut their hair short 👀🔥,” piped in another, while one person stated, “well girlies are running to the hair salon as we’re speaking.”

When she was in the process of growing out her locks, Bieber spoke to Refinery29 about her hair-care journey.

“When I don’t have extensions in, I just like to keep my hair out of my face,” she said of her signature slicked-back bun at the time. “My hair was really long as a teenager. Then I started modeling and I wanted to be cool and edgy, so I cut it really short—it never grew long after that … Though, I did see a big difference when I stopped coloring it—I don’t dye it blonde anymore.”

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.