Hailey Bieber’s Latest Effortless Glam Shows Why You Should Never Skip This Beauty Step

The rhode brand founder is reminding fans why blush is never just a fad.
Hailey Bieber
Hailey Bieber / Frazer Harrison/WireImage/Getty Images

By this point, you’ve probably labeled us a broken record, so get ready because we've got one more song to sing—and it’s once again about how much we love blush. There’s no doubt about it: blush is an essential part of any makeup routine, as it’s an easy way to make any glam look dreamy and romantic.

Those who are adamant on pushing their anti-blush feelings may feel as though it can be too much or all-around unnecessary, but let’s see how their argument holds up against the blush final boss: Hailey Bieber. And the multihyphenate’s latest Instagram post just so happens to be the perfect example of why this step should never be skipped.

In several snapshots, the brand mogul exemplified the effortless magnificence of this beauty staple, with her rosy cheekbones giving her face the perfect tint of color. Her flushed, laidback look is warm and absolutely lovely.

Now that we’ve convinced you to stay on our side when it comes to blush, we’re certainly not going to leave you without a few of our favorite products that you can try out for yourself! These options are pigmented, non-splotchy and, best of all, affordable. Here are our go-to top picks for your every need.

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Must-have blush products

Of course, we’re going to kick off this list with none other than an item from Bieber’s very own beauty and skincare line, rhode.

rhode

rhode
rhode / rhode

The Pocket Blush Buildable Hydrating Cream Blush ($25) is a must for those days when you need a lovely pink or brilliant orange to tie your look together. With many shades to choose from and a creamy formula that applies like butter, you’re absolutely going to fall in love with this product.

Rare Beauty

Rare Beauty
Rare Beauty / Rare Beauty

Rare Beauty’s Mini Soft Pinch Liquid Blush ($15) is another go-to in our beauty bag. Its reliability matches its vibrancy, keeping your cheeks pretty and rosy all day long. With its saturated pigmentation, a little dab is all you need.

Huda Beauty

Huda Beauty
Huda Beauty / Huda Beauty

As blush connoisseurs ourselves, we can say with absolute confidence that what separates good blush from legendary blush is that the product not only effortlessly glides onto the skin but also stays put without smudging or losing color. Huda Beauty’s Blush Filter Soft Glow Liquid Blush ($25) fits that bill, checking off these boxes and more.

Believe us when we say, this won’t be the last time we obsess over blush. The second Bieber posts another selfie highlighting her flushed cheeks, we’ll be right back here, singing the same song.


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Diana Nosa
DIANA NOSA

After graduating from Rutgers University with degrees in Psychology and Theatre, Diana Nosa ventured off on the path of becoming an entertainment journalist. Having her start on various entertainment sites, she eventually found her way to Sports Illustrated Swimsuit in 2024 and has been working diligently ever since. Diana's interests include fashion, interior design and traveling. She's also an avid anime watcher and gamer––her favorite games being Elden Ring and Hollow Knight.