Hailey Bieber Hops on the Latest ‘Latte Makeup’ Trend, Shares Glam Selfies and Tutorial

The model and skincare brand founder knows how to nail all the newest beauty fads.
Hailey Bieber

Hailey Bieber

Skincare guru Hailey Bieber is slowly making a name for herself in the makeup world. The Rhode founder tried the latest “latte makeup” trend, which has gone viral on TikTok as the newest summer glam featuring minimal blush, lots of bronzer and no brightening concealers or powers.

The model shared a gorgeous Instagram post of the final product as well as the step-by-step process on TikTok. She donned a strapless gold gown featuring a figure-hugging silhouette, ruched details and two midriff cut-outs. Her brown locks were slicked back into her signature spiky bun and she accessorized with chunky gold earrings and a woven shoulder bag.

“latte makeup 🥛☕️☕️ but make it head 2 toe 🧸,” she captioned the carousel she shared with her 49.8 million IG followers.

“No because the way you be eaten everyone up!? Are you not full!? Like can we get a plate !??? 🫴🏾,” Justine Skye joked in the comments.

Bieber also shared a tutorial with her 11 million TikTok followers.

The 26-year-old is a firm believer that no makeup process is complete without a solid skincare routine before it. She began with the Rhode Glazing Milk ($29) and four pumps of the Peptide Glazing Fluid ($29) before applying her makeup.

She used a medley of Hourglass products and Mary Phillips’s underpainting technique to apply contour first, then applied a skin tint with a fluffy brush in circular motions. The latte makeup look involves a warm eyeshadow crease, and a glossy, but not shimmery, bronze lid color. The blush is super minimal and the lips are neutral.

Shop some of Bieber’s go-to products below.

Hourglass Vanish Airbrush Concealer, $36 (hourglasscosmetics.com)

This is an award-winning, fan-favorite product for a reason.

Hourglass Veil Powder Brush, $65 (hourglasscosmetics.com)

Bieber used this double-sided brush, meant for powder products, to apply her cream concealer and lightly swirl her foundation on.

Hourglass Ambient Soft Glow Foundation Brush, $47 (hourglasscosmetics.com)

She used this thin, dense and angled brush to apply contour as her very first product.

Hourglass Veil Hydrating Skin Tint, $49 (hourglasscosmetics.com)

This lightweight skin tint instantly boosts hydration and is perfect for a dewy, sheer summer look.

Makeup Forever Artist Color Pencil in “Anywhere Caffeine,” $22 (makeupforever.com)

This is Bieber’s go-to lip product for a creamy, neutral look.

Tom Ford Shade and Illuminate Contour Duo - Intensity 2, $90 (tomford.com)

Bieber applied this as a cream eyeshadow base and as contour for a consistent, all-over bronzed look.

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Ananya Panchal


Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast.