SI LifeStyle

Hailey Bieber Hops on the Latest ‘Latte Makeup’ Trend, Shares Glam Selfies and Tutorial

The model and skincare brand founder knows how to nail all the newest beauty fads.

Ananya Panchal

Hailey Bieber

Hailey Bieber

Skincare guru Hailey Bieber is slowly making a name for herself in the makeup world. The Rhode founder tried the latest “latte makeup” trend, which has gone viral on TikTok as the newest summer glam featuring minimal blush, lots of bronzer and no brightening concealers or powers.

The model shared a gorgeous Instagram post of the final product as well as the step-by-step process on TikTok. She donned a strapless gold gown featuring a figure-hugging silhouette, ruched details and two midriff cut-outs. Her brown locks were slicked back into her signature spiky bun and she accessorized with chunky gold earrings and a woven shoulder bag.

“latte makeup 🥛☕️☕️ but make it head 2 toe 🧸,” she captioned the carousel she shared with her 49.8 million IG followers.

“No because the way you be eaten everyone up!? Are you not full!? Like can we get a plate !??? 🫴🏾,” Justine Skye joked in the comments.

Bieber also shared a tutorial with her 11 million TikTok followers.

The 26-year-old is a firm believer that no makeup process is complete without a solid skincare routine before it. She began with the Rhode Glazing Milk ($29) and four pumps of the Peptide Glazing Fluid ($29) before applying her makeup.

She used a medley of Hourglass products and Mary Phillips’s underpainting technique to apply contour first, then applied a skin tint with a fluffy brush in circular motions. The latte makeup look involves a warm eyeshadow crease, and a glossy, but not shimmery, bronze lid color. The blush is super minimal and the lips are neutral.

Shop some of Bieber’s go-to products below.

Hourglass Vanish Airbrush Concealer, $36 (hourglasscosmetics.com)

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This is an award-winning, fan-favorite product for a reason.

Hourglass Veil Powder Brush, $65 (hourglasscosmetics.com)

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Bieber used this double-sided brush, meant for powder products, to apply her cream concealer and lightly swirl her foundation on.

Hourglass Ambient Soft Glow Foundation Brush, $47 (hourglasscosmetics.com)

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She used this thin, dense and angled brush to apply contour as her very first product.

Hourglass Veil Hydrating Skin Tint, $49 (hourglasscosmetics.com)

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This lightweight skin tint instantly boosts hydration and is perfect for a dewy, sheer summer look.

Makeup Forever Artist Color Pencil in “Anywhere Caffeine,” $22 (makeupforever.com)

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This is Bieber’s go-to lip product for a creamy, neutral look.

Tom Ford Shade and Illuminate Contour Duo - Intensity 2, $90 (tomford.com)

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Bieber applied this as a cream eyeshadow base and as contour for a consistent, all-over bronzed look.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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