How Alix Earle Gets Her Faux Sun-Kissed Glam in Winter

The social media star and makeup guru shared her top products in her latest TikTok.
Alix Earle

Alix Earle.


Alix Earle might live in Miami and constantly be serving looks on the beach, but there’s always those few slightly colder, cloudier weeks where the sun fails to shine. The influencer has nailed exactly how to create an effortless faux bronzed glow.

The 23-year-old, who celebrated her birthday last month, is a makeup guru and knows exactly how to mimic the perfect post-faction sun-kissed look. Lucky for her 6.3 million TikTok followers, the New Jersey native, who is dating NFL player Braxton Berrios, shared her updated makeup routine and dropped the three key products to her go-to glam.

Rare Beauty by Selena Gomez Warm Wishes Effortless Bronzer Stick in “Always Sunny,” $26 (sephora.com)

“It’s super bendable,” the University of Miami graduate said of Selena Gomez’s bronzer stick known for its creaminess. “[It] gives me a nice bronze.”

Patrick Ta Precision Dual Ended Sculpting Brush, $45 (sephora.com)

What’s better than one high-quality makeup brush? Two makeup brushes. This Patrick Ta staple has rave reviews for good reason.

Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo in “She’s Blushing,” $36 (sephora.com)

“This is my favorite blush,” Earle said of the gorgeous dusty rose cream and powder duo. “It’s the prettiest color.”

“I’ve really been loving this combo lately, I hope that was helpful,” Earle said while wrapping up her video after walking fans through her entire routine from primer to setting spray.

She was heading out to dinner with some work friends and paired the classy full-glam moment with chunky gold hoops, a semi professional yet super chic outfit and a slicked-back spiky bun.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.