JOJA’s Maternity Leggings Are the Best Athleisure for Expectant Moms

Josephine Skriver and Jasmine Tookes couldn’t find supportive, comfortable activewear while pregnant—so they made their own.

Josephine Skriver.Courtesy of JOJA

Models Josephine Skriver and Jasmine Tookes are not only best friends and business partners, they’re also experiencing new motherhood together. Skriver, a three-time SI Swimsuit model, and her husband, Alexander DeLeon, welcomed daughter Aurora James in August. Tookes, a former Victoria’s Secret Angel, gave birth to her baby girl, Mia Victoria, whom she shares with husband Juan David Borrero, in February.

During their pregnancies, the women initially struggled to find comfortable and supportive athleisure. As the cofounders of JOJA, a premium line of activewear, it only makes sense that the two decided to integrate maternity wear into their brand with this new season of life.

“Incorporating maternity leggings into JOJA was incredibly important to us because we personally experienced the need for comfortable, functional and stylish maternity activewear during our pregnancies,” Skriver explains. “We wanted to provide expecting mothers with leggings that would support them physically and emotionally throughout this beautiful but challenging journey.”

Nurture Flex Maternity Legging, $94 (joja.com)

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Tookes, 32, adds that the leggings were designed with quality, comfort and style in mind, and feature a high-rise waistband that’s meant to accommodate growing bellies.

“The fabric is incredibly soft and stretchy, ensuring comfort and flexibility during all stages of pregnancy,” she states. “Plus, our designs are fashion-forward, so you can feel confident and chic while staying active.”

Josephine Skriver models JOJA’s Nurture Flex Maternity Flex Legging.

Courtesy of JOJA

Skriver, 30, recommends pairing JOJA’s maternity leggings with the brand’s Cobra Bra ($54), available in five different colors, since it’s super stretchy and also adapts well to one’s changing body during pregnancy. 

The two also note that while they changed up their typical wellness and exercise routines during pregnancy, their maternity leggings helped them remain as comfortable and active as possible.

“We listened to our bodies and opted for gentler forms of exercise, like prenatal Pilates and walking,” Skriver says. “We also focused more on nutrition and self-care. It was a time of adapting and embracing the changes our bodies were going through, all while staying as active and healthy as we could.”

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