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This Kaia Gerber Activewear Campaign Is So Cindy Crawford ’90s Workout Video-Coded

The model teamed up with Vuori for an exclusive ‘by Kaia’ edit.

Ananya Panchal

Kaia Gerber
Kaia Gerber / Gilbert Flores/Getty Images

Kaia Gerber just delivered a blast from the past—and we’re not talking about another ’90s runway revival.

The 24-year-old model teamed up with Vuori on her very own capsule: by Kaia. The limited-edition collection, which dropped Aug. 26, instantly gave fans Cindy Crawford workout video flashbacks, and it’s no coincidence.

Kaia pulled direct inspiration from retro paparazzi snaps of her mom, Gisele Bündchen and Kate Moss in off-duty tanks and sporty shorts. The result is a wearable workout edit that fuses throwback energy with modern technology.

“For the collection, we recreated that 90s-workout-video, fashion-meets-performance look but in super soft Vuori BlissBlend fabric so you can wear them all day,” the Overcompensating actress explained.

And wear them all day, we will.

The vibe is classic California cool with just the right amount of supermodel edge. Photographed by Lachlan Bailey, the campaign is shot in sleek studio settings, but the team also traveled to locations that show Kaia doing what she does best: looking effortless. Think smoothies, wellness rituals, a sweat sesh with fitness trainer Kirsty Godso and a whole lot of blissed-out lounging.

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The star of the show is definitely an itty-bitty blue set featuring the AllTheFeels™ Cami ($74) and matching Low Rise Shorty ($64) in a dreamy Blue Coast colorway.

It’s pure Gerber-coded goodness. The top features a flattering scoop neckline and internal shelf bra, while the shorts are low-rise, hip-hugging and ideal for everything from morning stretches to coffee runs. Both are made from Vuori’s signature BlissBlend™ performance knit—a moisture-wicking, recycled, ultra-soft fabric with 4-way stretch.

Fit note: they’re form-fitting, hit at the waist (or below) and built for low-impact comfort. The Library Science book club founder rocks them with minimal makeup and her coveted natural, undone waves.

“Four looks. One limited-edition collection. Curated by @KaiaGerber,” Vuori teased on Instagram.

The collection also introduces the AllTheFeels™ Low Rise Legging ($98), a buttery-soft update on Vuori’s bestselling silhouette with a trendy low-rise waist and 27-inch inseam, and the AllTheFeels™ Foldover Pant ($118), which features a foldover waistband and 31-inch inseam for a modern take on the classic yoga pant. Again made with Vuori’s signature fabric, both are made to move with you from studio to street.

Gerber additionally modeled for the brand’s new DreamKnit line.

The by Kaia collection is available now at vuoriclothing.com—but don’t wait too long. Like the supermodels who inspired it, this drop is iconic, limited and absolutely unforgettable.

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