Kendall Jenner Puts an Activewear Twist on ‘Quiet Luxury’ in Serene New Campaign

The supermodel is a longtime Alo ambassador, and her latest shoot in Amangiri is perfection.

Kendall Jenner for Alo / Courtesy of Alo

Kendall Jenner is embracing stillness and simplicity in the latest installment of her Fall 2025 campaign with Alo Yoga.

Set against the dreamy desert backdrop of Amangiri in Utah, the campaign’s second drop—which is “inspired by slow days and the quiet luxury of nature”—features the supermodel wearing the Airlift Line Up Set in navy. It’s a sleek, sculpting silhouette that’s as functional as it is flattering.

View this post on Instagram

A post shared by ALO (@alo)

Minute Media may earn a small commission from your purchase at the following links.

In one captivating shot, Jenner poses in a natural archway with the golden morning light casting a soft glow on her figure. The 29-year-old wears the Airlift High-Waist 7/8 Line Up Legging ($138) and Airlift Line Up Bra ($88), both crafted in Alo’s signature high-compression performance fabric with a subtle sheen and black flocking details.

The coordinated navy look, styled with the Alo Runner, evokes an effortless “studio-to-street” vibe. Her hair is slicked back in a low ponytail, and she opts for a clean, fresh-faced glam moment—just sunscreen, flushed cheeks and maybe a dash of lip balm.

Kendall Jenner for Alo / Courtesy of Alo

Quiet luxury takes on a whole new meaning here, defined not by designer logos but by intention and elevated design. The campaign, titled “Luxury Is Wellness,” celebrates mindful movement and a connection to nature, tenets at the core of Alo’s mission and a reflection of Jenner’s own rituals.

“ALO’s whole philosophy around wellness really reflects how I try to live; being intentional
and taking care of myself from the inside out,” Jenner shared in a press release. “Whether I’m traveling, on set, or just at home recharging, I always come back to the little rituals that keep me grounded. That’s what ALO is all about. I’ve been connected to the brand for years, so creating this campaign together, especially in such a beautiful and peaceful place, made it all the more special."

Tank, $58 and Shorts, $78

Kendall Jenner for Alo / Courtesy of Alo

Throughout the campaign, Jenner explores moments of strength, stillness and curiosity—even on horseback, surrounded by Amangiri’s breathtaking landscapes. The campaign invites audiences to consider that true luxury isn’t just about what you wear, but rather how you feel in it.

Alo EVP of marketing and creative, Summer Nacewicz, added in a statement, “This campaign captures everything we love about ALO: intention, presence and grounded movement. Kendall naturally represents the heartbeat of that story—her presence brings a calm confidence and authenticity that reflects how our community lives and moves.”

Bra, $68 and Shorts, $88

Kendall Jenner for Alo / Courtesy of Alo

Jenner has been an Alo ambassador for years and played a hands-on role in shaping this visual narrative. This particular collection, the Core Capsule, was even hand-selected by her. It features timeless silhouettes in rich neutrals designed for the girl on the go to transition seamlessly from Pilates to errands to everything in between.

Espresso Onesie, $138

Kendall Jenner for Alo / Courtesy of Alo

The full campaign rolls out in chapters through October, spotlighting fresh colorways and Alo’s most-loved fabrics.

Shop Jenner’s full campaign looks here, and check out the full site at aloyoga.com.

---

More on SI Lifestyle:

feed