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Kendall Jenner Stuns in Chic Farm Girl Looks for Latest Brand Campaign

The supermodel and FWRD creative director delivered a playful countryside-inspired take on luxury fashion in a dreamy new shoot.

Ananya Panchal

Kendall Jenner
Kendall Jenner / TheStewartofNY/Getty Images

Kendall Jenner is putting a high-fashion spin on farm life.

The 29-year-old supermodel starred in the latest FWRD campaign—a bold, playful and delightfully unexpected series that channels maximalist color palettes and carefree summer energy. Captured by renowned photographer Cass Bird, the gallery blended luxury fashion with pastoral charm, spotlighting Jenner in a range of vibrant mix-and-match looks that subtly nod to her equestrian roots.

In the striking cover image, the supermodel was power-posing with her legs apart and a fierce smolder on her face. She donned red-hot micro knit shorts and a baggy graphic tee, twisted and tied into an ultra-cropped silhouette to reveal her sculpted abs. Long gray socks and sleek black rain boots completed the bold off-duty farm girl look.

The next photo captured a carefree, sunlit moment as Jenner grinned while frolicking through the grass in a cropped yellow knit sweater adorned with playful graphic prints. The 818 founder paired it with red and cream striped bikini bottoms featuring green and white striped side ties—a bold clash of colors and patterns that perfectly reflect fashion’s current landscape. With a polka dot blanket held above her head, she served major legs for days.

In another moody shot, the reality TV star looked off into the distance wearing a classic red string bikini layered with a white tee and perfectly worn-in blue jeans, styled with the waistband folded down.

But one of the most striking images was Jenner sitting in a wheelbarrow full of hay inside a rustic barn. She wore a delicate white lace square-neck bralette and blue denim overalls. Behind her, a horse poked its head through a window, further anchoring the shoot’s countryside charm.

In another sultry black and white frame, she leaned against a horse in black micro leather lace-up shorts and nothing else, exuding both confidence and calm.

“@fwrd summer by @cassblackbird,” Jenner captioned the carousel, which reflects her ongoing influence on the brand. Since becoming Creative Director of FWRD in September 2021, the model has brought her trendsetting eye and deep industry experience to the platform.

View the post here.

“I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business,” she said when her appointment was announced. “As FWRD’s Creative Director, I am excited to help curate the site’s offering with emerging designers and brands.”

Co-CEO of Revolve Group Michael Mente called her “the perfect choice,” while Chief Brand Officer Raissa Gerona noted, “The world looks at Kendall to lead the industry [...] we are beyond excited to have her vision for FWRD come to life.”

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