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Kristin Juszczyk Brings Off Season Brand to WNBA, Fans Say ‘Take All My Money‘
The WNBA Playoffs commence in just over three weeks, and Off Season is bringing fans some fresh new gear before game time.
Today, Aug. 21, the apparel brand—co-founded and launched by Kristin Juszczyk and Emma Grede in partnership with the NFL and Fanatics—announced its first expansion. The brand is taking its craft to the professional women’s basketball league for its newest collection.
In addition to league-wide apparel, the Sept. 4 drop will specifically showcase four teams: the Golden State Valkyries, Indiana Fever, Las Vegas Aces and reigning champions, the New York Liberty.
“Designing this collection for the WNBA has been such an incredibly empowering experience,” said Juszczyk in a Thursday morning release. “I wanted every piece to reflect the strength, power, creativity and energy that women’s sports bring to the culture.”
The pieces feature both women’s and unisex styles, ranging in price from $110 to $185, which can be found on Off Season, the WNBA Store and Fanatics sites.
The brand and its co-founders also shared the news today on Instagram, posting a teaser video before the drop goes live in exactly two weeks. Commenters on Juszczyk’s feed beamed with excitement:
"Leveled up 👏🏻 Amazing 🩷,” a user penned.
"BRING ON THE GOODIES BABY!!!” One fan gushed.
"Take all my money!!!! 😍,” a fellow supporter wrote.
For the designer—whose creations have graced the sidelines of NFL stadiums for years in support of her husband, San Francisco 49ers fullback Kyle Juszczyk—the expansion is a nod to the ballers’ unwavering grit.
“Knowing how much my husband puts into his work every single day, I know how much these girls live, breathe and eat the sport,” Juszczyk told USA Today. “To see the whole world give them the recognition that they deserve has just been so amazing [...] For us to have a little blip in the WNBA story is just such an honor.”
Grede concurred, declaring in the release, “This is a cultural moment for women’s sports, and we’re proud to be part of it.”
We can’t wait to see who the first athlete to rock Off Season for their pregame tunnel ’fit will be—but Juszczyk already has someone in mind.
“I would love to dress [Dallas Wings guard] Paige [Bueckers],” the 31-year-old exclaimed. The rookie broke multiple league records last night with a 44-point performance vs. the Los Angeles Sparks. “She’s just amazing. She’s so fun to watch [...] She also has amazing style. I love seeing what she comes out for game days.”
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Bailey Colón is a writer on the Breaking and Trending News team for SI Swimsuit. Before joining SI Swimsuit, Colón worked at the National Basketball Association where she served as a founding member of the ‘Starting 5’ newsletter and led editorial operations for the NBA App and dotcom. Colón is particularly passionate about the impact of athletics on popular culture, fashion and media. The New England native has a bachelor’s degree from Marist College in journalism and political science.