Kylie Jenner Busts Out the Blunt Bob and Bangs for Latest Kylie Cosmetics Campaign

The reality TV star and entrepreneur is launching new lip liner hues.
Kylie Jenner

Kylie Jenner.

Kylie Jenner’s short haired alter-ego is out to play. The beauty entrepreneur starred in her Kylie Cosmetics brand’s latest campaign showcasing the new Precision Pout lip liner in shade “Cocoa,” which is set to hit the website on Dec. 6.

The 26-year-old donned a jet black bob cut in a very blunt ear-length style with pin-straight bangs. The Khy founder opted for fresh glam, including a glass skin base, soft eyes, wispy lashes, rosy blush, feathered brows and an all-over glow.

“PRECISION POUT lip liner shade Cocoa 🖤 my new ultra-precise lip liner coming to @kyliecosmetics in 10 brand new shades on December 6th,” she captioned the duo of pics she shared with her 399 million followers.

“This hair,” one person commented.

“been waiting for shade coconut to come back!!” a fan noted.

“it’s lip contouring for me!!” another wrote.

“IM OBSESSED!!!!!” someone chimed.

“Girl this is everything! 😍,” one person added.

The mom of two, who shares kids Stormi and Aire with her ex-boyfriend, Travis Scott, channeled major Sia vibes in other promo pics.

“Our new ultra-precise wooden lip liners are designed to sculpt, define and contour lips, for perfect lip lines and a fuller-looking pout,” she explained in the post’s caption. Jenner rocked a skin-tight strapless black gown featuring a mile-high side slit. Her nails were painted red to match the bold cherry lip she sported.

Kylie Cosmetics will drop the 10 new liner shades on Wednesday.

Shop the full collection at


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Ananya Panchal


Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast.