Kylie Jenner Busts Out the Blunt Bob and Bangs for Latest Kylie Cosmetics Campaign

The reality TV star and entrepreneur is launching new lip liner hues.
Kylie Jenner

Kylie Jenner.


Kylie Jenner’s short haired alter-ego is out to play. The beauty entrepreneur starred in her Kylie Cosmetics brand’s latest campaign showcasing the new Precision Pout lip liner in shade “Cocoa,” which is set to hit the website on Dec. 6.

The 26-year-old donned a jet black bob cut in a very blunt ear-length style with pin-straight bangs. The Khy founder opted for fresh glam, including a glass skin base, soft eyes, wispy lashes, rosy blush, feathered brows and an all-over glow.

“PRECISION POUT lip liner shade Cocoa 🖤 my new ultra-precise lip liner coming to @kyliecosmetics in 10 brand new shades on December 6th,” she captioned the duo of pics she shared with her 399 million followers.

“This hair,” one person commented.

“been waiting for shade coconut to come back!!” a fan noted.

“it’s lip contouring for me!!” another wrote.

“IM OBSESSED!!!!!” someone chimed.

“Girl this is everything! 😍,” one person added.

The mom of two, who shares kids Stormi and Aire with her ex-boyfriend, Travis Scott, channeled major Sia vibes in other promo pics.

“Our new ultra-precise wooden lip liners are designed to sculpt, define and contour lips, for perfect lip lines and a fuller-looking pout,” she explained in the post’s caption. Jenner rocked a skin-tight strapless black gown featuring a mile-high side slit. Her nails were painted red to match the bold cherry lip she sported.

Kylie Cosmetics will drop the 10 new liner shades on Wednesday.

Shop the full collection at

kyliecosmetics.com

.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.