Nicole Williams English’s Everyday Makeup Look Is Simple and Affordable

The model shared her seven inexpensive go-to beauty products for the perfect glowy complexion.
Nicole Williams English.

Nicole Williams English.

Sometimes it feels like the best makeup looks are only achievable with high-end, expensive products. But, thankfully, model and entrepreneur Nicole Williams English is here to prove that theory wrong. The 2023 SI Swimsuit rookie can achieve a perfect natural glow without breaking the bank, and she shared just how she does it in a recent Instagram reel

Williams English spent a total of $54 at CVS to achieve her go-to affordable natural look, proving that the best looks don’t require expensive or inaccessible products. The haul included beauty items from Maybelline, NYX and e.l.f cosmetics.

“I am all about a natural glowy makeup look,” she commented at the end of the look. And she certainly achieved just that using the reliable, inexpensive makeup products.

Achieving a healthy glow has never been easier. Below are the seven affordable products that Williams English uses to achieve the perfect everyday look.

e.l.f cosmetics Contour Palette, $9 (

According to Williams English, this palette is “great for when you don’t want to wear foundation, but still want to be chiseled.”

NYX Professional Makeup On The Rise Lifting & Volumizing Mascara, $12 (

For the perfect inexpensive no-clump option, try this volumizing NYX mascara.

NYX Professional Makeup The Brow Glue Laminating Setting Gel, $10 (

Williams English is obsessed with this NYX brow gel, which provides the perfect naturally sculpted brow.

Maybelline Color Sensational Shaping Lip Liner, $8.49 (

Maybelline’s liner comes in almost 20 different shades, but Williams English opted for “Magnetic Mauve” to achieve her natural look.

NYX Professional Makeup Soft Matte Lip Cream Lightweight Liquid Lipstick, $7 (

Like the liner, this glossy lipstick comes in several shades. Williams English used the “Stockholm" color.

e.l.f. Halo Glow Liquid Filter, $14 (

For an added glow, add this e.l.f. liquid filter to your routine.

Maybelline Cheek Heat Gel-Cream Blush, $8.29 (

Williams English rounded off her natural look with Maybelline’s liquid blush, adding the perfect pop of color to her cheeks.

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Martha Zaytoun


Martha Zaytoun is a Lifestyle & Trending News writer for SI Swimsuit. Before joining the team, Martha worked on the editorial board of the University of Notre Dame’s student magazine and on the editorial team at Chapel Hill, Durham and Chatham Magazines in North Carolina. When not working, Martha loves to watercolor and oil paint, run or water ski. She is a graduate of the University of Notre Dame and a huge Fighting Irish fan.