SI LifeStyle

Paige Lorenze Blends Princess, Pin-Up and Barbiecore Vibes in Cozy New Campaign Pics

The content creator and entrepreneur modeled for her brand, Dairy Boy’s latest ‘Garden Bed’ collection.

Ananya Panchal

Paige Lorenze
Paige Lorenze / Dairy Boy

Paige Lorenze just turned her latest Dairy Boy drop into a dreamy blend of cottagecore sweetness and playful Barbie energy.

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The 27-year-old founder, who launched the brand in 2021, is serving up comfy-meets-chic vibes in the Garden Bed collection, a lineup of pajamas crafted for slow summer mornings and styled for photo-worthy nights in.

The new sets—six ultra-feminine pastel prints ranging from vibrant solids to gingham to strips—come with matching scrunchies, head scarves and phone cases. Each look features a unique cross-stitch embroidered fruit or veggie on the chest pocket, finished with candy dot buttons and an exposed Dairy Boy woven waistband. Think: homegrown charm meets high-fashion sleepwear.

In one of our favorite campaign shots, Lorenze poses in a fancy bathroom wearing the Carrot in Taffy Sleep Set ($98). The vibrant pink button-up and matching pants exude the coziest of vibes, while her blonde locks, rolled into big bombshell curlers, channel vintage pin-up energy. Glowy glam, chiseled cheekbones and a glossy mauve lip tie the look together. She’s so Barbie, but make it bedtime.

The Connecticut native, who recently got engaged to pro tennis player Tommy Paul, also served up some cottagecore fantasy in the Tomato in Blue Pinstripe ($98) set for another standout promo image. The crisp stripes and playful tomato embroidery scream summer nostalgia. With a matching headscarf tied in her hair and an actual tomato in hand, she’s giving “farmers market glamour” in the best way possible.

The campaign, which has been rolling out on social media for the past few days, is a perfect reflection of Lorenze’s aesthetic: princess-pretty with an Americana twist. Dairy Boy has grown from a clothing line to a full-fledged lifestyle brand, while the content creator’s other venture, American Charm, focuses on homeware and cookware, expanding the Lorenze business venture empire.

Made from a signature butter fabric (59% modal, 35% lyocell, 6% spandex), the pajama sets promise softness with an oversized, relaxed fit. The long-sleeve top features a notch collar and chest pocket, while the mid-rise pants include a back patch pocket and slightly dropped crotch for effortless drape. They’re dreamy, durable and undeniably cute.

“As buttery soft as you remember, reimagined in the world of DB. Coming soon, and here to stay…” teased one Instagram caption leading up to the launch.

From rollers to tomatoes, Lorenze proves she can make even the simplest moments editorial. Shop the Garden Bed collection now at dairyboy.com.

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