Pamela Anderson and Smashbox Cosmetics Partner for ‘Iconic’ Beauty Campaign

A perfect pairing between the model and cruelty-free beauty brand.
Pamela Anderson

Pamela Anderson.

Pamela Anderson and Smashbox Cosmetics have teamed up for a partnership that can only be described as, well, iconic. The model shared the announcement in an Instagram post on Thursday, in which she noted she was “honored” to be approached by the cruelty-free beauty brand to work together on a campaign.

The accompanying video clip was a cute segment of Anderson promoting the brand’s Photo Finish Smooth & Blur Primer, featuring her rocking some of her signature looks of the past. The brand aptly described the collab as “two icons slaying together.”

In her caption, the Baywatch star mused about how despite her aesthetic having changed to a more makeup-free one recently, partnering up with the brand was a total dream.

“ ... Back in the day… They only used the ‘hottest super models’ in their campaigns… and I was still ‘the girl next door’ struggling to pay my rent… I would have fell over at the thought of appearing in a campaign for them… It’s kind of funny… after all these years… It’s a silly dream… maybe… But fun,” she wrote. “A sense of humor about one’s self is something I admire … it has gotten me through a lot. It just makes me happy. And the best over all beauty secret… for anyone, at any age… is a smile ✨🤍.”

Plenty of Anderson’s 3.3 million followers chimed in to the comments section with praise over the collab.

“Love seeing you get your flowers! 🌸,” actress Charisma Carpenter gushed.

“So cool!” son Brandon Thomas Lee added.

“OMG ha! This is so much fun! Throwback vibes 😂❤,” her other son, Dylan Jagger Lee, cheered.

Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.