Shop Taylor Swift’s KC Super Bowl LVIII Champions Hat Here

The 14-time Grammy Award winner was spotted in this New Era Cap on Sunday.
Taylor Swift and New Era Cap

Taylor Swift and New Era Cap.

After winning Super Bowl LVIII on Sunday, Feb. 11, the Kansas City Chiefs celebrated with a victory parade earlier this afternoon. And while players and fans alike were decked out in team gear for the celebration, we’re still stuck on Taylor Swift’s merch from Sunday.

Actress Keleigh Sperry, who is one of Swift’s besties, shared a carousel of Super Bowl snaps on Instagram on Monday, and we couldn’t help but notice the 13-time Grammy Award-winning artist’s accessory in the first pic: an official Super Bowl champions hat by New Era Cap. In the photo, Swift was pictured holding the cap with one hand and a celebratory champagne glass in another as she posed with Sperry, singer-songwriter Lana Del Rey and others. 

Super Bowl LVIII Champions Locker Room Low Profile 9FIFTY Snapback, $35.99 (

Now available for pre-order, the hat features the official Super Bowl LVIII logo on the side and the NFL shield at the back, along with the KC logo front and center. The hat begins shipping on Monday, Feb. 19, so go ahead and order yours today. Surely this will become a go-to accessory for both Chiefs fans and Swifties alike.

The official New Era Cap Instagram account also shared a pic of Swift’s beau, three-time Super Bowl Champion Travis Kelce, wearing the hat on Feb. 12. The tight end’s teammates Patrick Mahomes, Mecole Hardman and Donovan Smith were also pictured in the hat.

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.