2023 SI Swimsuit Star Georgina Burke Muses on Plus-Size Model Label

The Australian native shared her thoughts on the term and her intentions moving forward.
Georgina Burke

Georgina Burke.

Georgina Burke took to Instagram on June 30 to share some thoughtful insight on the term “plus-size model.” The two-time SI Swimsuit star shared a black-and-white photo of herself wearing a face mask during her evening self-care routine along with an important message.

“Labels… I don’t think we need them. I think they are outdated. However the Term Plus Size Model can sound intimidating , have a negative connotation seem offensive or even slightly cruel… however it’s been the term for women above size 10 in…. The fashion industry for as long as I can remember I have been modeling for 13 years,” she explained. “It is the category I was labeled 13 years ago. And it has stuck. For better or worse.”

Burke’s message comes shortly after she appeared on an episode of Channel 7’s The Morning Show earlier in the week. When the news outlet shared a clip from the segment on Instagram referring to her as a “plus-size model,” many individuals in the comments section expressed concern over the term.

Burke ended her post by stating, “As you can see it’s still something I still reference myself as and I’m going to do my best moving forward to call myself a model full stop.”

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.