Alix Earle and Fans Are Obsessed With This Foundation Stick That Perfectly Covers Acne and Scars

The TikTok influencer, model and podcast host is the queen of get ready with me videos.
Alix Earle

Alix Earle.


It’s no secret that Alix Earle has the power to sell out pretty much any beauty product. But the TikTok influencer is also adamant on sharing and promoting only makeup and skincare that she actually swears by. The recent University of Miami graduate has ben open about her struggles with acne over the years, she even documented her journey with accutane, which featured a lot of ups and downs.

The 22-year-old also posts Get Ready With Me video’s multiple times a week, so it’s easy to see which items are in her regular rotation. Her latest beauty staple is a bit of a splurge, but the results are visible. The

Tom Ford Foundation Stick

has cemented it’s spot in her glam routine and has made several on-screen appearances since she first realized how effective the product was at covering acne and scars last month.

Tom Ford Traceless Foundation Stick, $90 (sephora.com)

Earle, who hosts the new Hot Mess podcast on Alex Cooper’s Unwell Network, shared a chatty TikTok as she got ready to attend a Maimi Dolphins game. Her boyfriend, Braxton Berrios, is a wide-receiver for the NFL team.

She started with her glowy priming base products, brushed through her eyebrows with a clear gel and then dabbed a fluffy, dense foundation brush onto the stick and tapped it over a spot on her cheek.

The New Jersey native continued to talk about her plans for the day before pausing and realizing how seamless and effective the foundation was.

“Wait I’m actually in shock at how this just covered my skin,” she said and revealed that she hadn’t used the product in a while.

Several fans have even stitched Earle’s video—both confused and impressed at how perfect the Tom Ford item is.

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Published
Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.