Bethenny Frankel’s SI Swimsuit Runway Debut Is Going Viral and Fans Can’t Get Enough

The television personality joined a star-studded roster of fresh faces on the catwalk.
Bethenny Frankel at the 2025 SI Swimsuit Runway Show
Bethenny Frankel at the 2025 SI Swimsuit Runway Show / John Parra/Getty Images for Sports Illustrated

The internet is raving over Bethenny Frankel’s SI Swimsuit Runway Show debut—and rightfully so.

The Skinnygirl founder and Real Housewives alum traveled to Miami, Fla., this past weekend to join Stassi Schroeder, Remi Bader, Midge Purce—and performer Jessie Murph—for their first runway appearances with the brand. The group of celebrities met SI Swimsuit models and Swim Search finalists on the catwalk at the W South Beach.

“The resounding theme and culture [of SI Swimsuit] is women supporting women,” Frankel stated in an Instagram reel following the weekend’s festivities in Miami. “I’ve been in many female environments and shoots and TV shows and so many things,” she continued. “I have never seen the level of female support that I experienced [there].”

That same energy seemed to transfer to social media, as Frankel’s fans expressed their support for her newest adventure on TikTok and Instagram.

“Women all over the world are rejoicing this moment... not because she’s older, but because she has never been a model and here she is showing us we can be whatever we want in this lifetime,” one commenter beamed.

“What I love about this is that [Frankel] looks like she’s having so much fun & that’s what it's all about,” another fan wrote.

“[Frankel] can achieve anything she wants - she is willing to put in the work and take risks even when everyone says it can’t be done. She believes in herself,” a user wholeheartedly exclaimed.

“Bethheny Frankel has always been and will alwayssssss be THAT GIRL,” an excited commenter cheered.

In another video posted by Frankel, the 54-year-old lip-synced to RuPaul’s “Call Me Mother” while she shared a number of on-stage clips of her strutting the catwalk.

“Main character era—the world is your runway!” one user declared.

“BETHENNY was the queen of the fashion show. YOU TOTALLY OWNED THIS MOMENT 👏,” a user enthusiastically encouraged.

“I can’t get over how phenomenal your attitude on life is and how much fun you have with it. I aspire to show my daughters this level of confidence and realness,” another commenter stated.

And while most responses to Frankel’s big moment were positive, there were, unfortunately, some trolls who jumped into her comments section. The bestselling author clapped back at the negativity on Sunday, putting the haters in their place.

Frankel’s next-level confidence was fueled by the energy brought to set in Miami, and she described her fellow models as “helping and supporting and genuinely wanting other women to win,” she stated on Instagram.

She also noted that her experience was impactful and resounding. “It makes you want other women to win, and it’s contagious,” Frankel continued.

Next. Every Look From the SI Swimsuit 2025 Runway Show at Swim Week. Every Look From the SI Swimsuit 2025 Runway Show at Swim Week. dark


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Bailey Colon
BAILEY COLON

Bailey Colón is a writer on the Breaking and Trending News team for SI Swimsuit. Before joining SI Swimsuit, Colón worked at the National Basketball Association where she served as a founding member of the ‘Starting 5’ newsletter and led editorial operations for the NBA App and dotcom. Colón is particularly passionate about the impact of athletics on popular culture, fashion and media. The New England native has a bachelor’s degree from Marist College in journalism and political science.