Caitlin Clark Follows in Travis Kelce’s Footsteps With New NIL Deal

Starting Jan. 11, you can get your hands on Caitlin’s Crunch Time at select Hy-Vee grocery stores.
Caitlin Clark

Caitlin Clark.

Caitlin Clark is the newest face of Hy-Vee, the Midwestern and Southern grocery store chain. Though she’s the first collegiate athlete to strike up a partnership with the company, she isn’t the first big-name athlete to join forces with the incorporation headquartered in West Des Moines, Iowa.

The big-time women’s college basketball player joins the likes of Patrick Mahomes and Travis Kelce with her latest NIL deal. Like Kelce, the Kansas City Chiefs tight end, Clark’s brand deal with the chain will include becoming the face of her very own box of cereal. Caitlin’s Crunch Time can be found in select Hy-Vee stores beginning tomorrow, Jan. 11, Clark announced on social media platform X (formerly known as Twitter).

As an added incentive to pick up a box, a handful of them will contain a card granting winners an autographed basketball from the standout.

Again, like Kelce and his namesake cereal, Kelce’s Krunch, all proceeds from the Iowa Hawkeyes player’s cereal will benefit a good cause. Proceeds will go to the Caitlin Clark Foundation, which, according to the website, seeks “to uplift and improve the lives of youth and their communities through education, nutrition and sport.”

In a press release published by Hy-Vee, the company expressed excitement to partner with the rising star. “Caitlin has already accomplished so much in the world of basketball,” the release reads. “We look forward to being a part of her journey and supporting her as she pursues more accomplishments and continues to break even more records along the way.”

Clark herself felt a similar pull to work with the Iowa-based company. “Hy-Vee was an ideal match because we share so many values,” she said. “I admire Hy-Vee’s leadership in our communities and how they are committed to giving back, especially in the areas of education and health and wellness.”

Her values are just as impressive as her track record on the court. By several assessments, the 21-year-old is expected to be the No. 1 pick in the 2024 WNBA draft.

Make sure to follow SI Lifestyle in Google News!

Martha Zaytoun


Martha Zaytoun is a Lifestyle & Trending News writer for SI Swimsuit. Before joining the team, Martha worked on the editorial board of the University of Notre Dame’s student magazine and on the editorial team at Chapel Hill, Durham and Chatham Magazines in North Carolina. When not working, Martha loves to watercolor and oil paint, run or water ski. She is a graduate of the University of Notre Dame and a huge Fighting Irish fan.