Cindy Crawford Spills Her Beauty and Hair Secrets, Defines ‘Supermodel’

The ’90s fashion icon is the cofounder of skincare brand Meaningful Beauty, which just expanded to anti-aging hair-care products.
Cindy Crawford.

Cindy Crawford.


Cindy Crawford is dedicated to helping other women combat aging hair. As someone who has spent tons of years in makeup and hair chairs working with different stylists and beauticians, Crawford has figured out what works and what doesn’t for her. She’s also learned that everyone’s hair and skin changes with age and keeping her products up-to-date is important.

The 57-year-old cofounded Meaningful Beauty with cosmetic surgeon Dr. Jean-Louis Sebagh in 2004. The brand recently expanded from skincare to hair-care products, specifically formulas catered to anti-aging.

In a recent interview with The Cut, Crawford revealed she will always believe in sunscreen, but tongue-scraping and ice plunges are wellness tricks she has recently gotten into. 

“I’m my own guinea pig. As women, we’re prepared to get little wrinkles and grays. But I don’t think we’re prepared for the other changes that happen to our hair. That was a shocker for me,” the model explained. “When I finally felt like I had a handle on my hair, like I could give myself a decent blowout, all of a sudden, my hair changed. A lot of it was after having kids, from coloring my hair and getting older. My hair was thinner, it was breaking more, more brittle. We went to our team and said that the same way we think about our skin aging, let’s think about our hair aging.”

She admitted that in her 20s, she wasn’t even thinking about her hair health. Now, she tries almost everything to avoid using hot tools on her hair and when she does get a fresh blowout, she tries to make the style last a week. The mom of two recently returned to her signature voluminous ’90s hair roots and pulled out the rollers—her husband, Rande Gerber, noted that he hadn’t “seen those in a while.”

Crawford was asked what she thinks about being an iconic supermodel and how the meaning is so different in an age of social media. She admitted that when she first heard the phrase, she though it was silly.

“Do we wear capes and change in phone booths?” she joked, adding that the word wasn’t used back when she entered the modeling scene in the late 1980s or when she rose to fame in the following decade.

“What I would say now, since it’s become such an accepted term, is that it means that you have that name recognition as well,” she said about how she defines “supermodel.” “It was unique in the ’80s and ’90s. We didn’t have social media, we were just two-dimensional images on the covers of magazines. They didn’t say your name, and people didn’t know who you were. The few women that were able to break out of that and people knew their names and were interested in what they were doing, who they were dating, and what they were wearing, that was much harder to break through 30 to 25 years ago.”

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.