Emily Ratajkowski Is the Face of New Versace Campaign

The designer’s spring-summer 2023 women’s collection will be available soon.
Emily Ratajkowski

Emily Ratajkowski.

Emily Ratajkowski is the face of Versace’s new spring-summer 2023 ad campaign. The two-time SI Swimsuit model announced the exciting news in an Instagram post on Jan. 24.

In the first of two pics Ratajkowski shared from the campaign, she wore a two-piece set by the designer complete with a denim and leather bra top and matching low-rise pants. In the second, she modeled an elaborate purple ensemble and purse of the same color with a black blazer over top.

“There really are no words. Thank you @donatella_versace for this incredible honor,” she wrote in the caption of her post. “Being the face of @versace has always been a dream of mine and I had to continually pinch myself on set to make sure I was actually there!”

Ratajkowski continued the shoutout to Donatella Versace further in the post. “@donatella_versace you are a wonderful friend and I feel so lucky to know you and to work with you,” she wrote.

The fashion designer responded favorably in the comments section. She stated, “Emily, you are flawless and I love you!! I had the best day shooting this campaign with you 💜.”

Fans also flooded the comments section with feedback on the partnership.

“You stun! Congrats it’s a huge success for you to be Versace égérie. I love you and I’m proud of you! 💜,” wrote one person, while another follower added, “What a great symbiosis - Versace and Emily! Congrats to both sides👏👏👏.”

The brand’s artistic director also shared the news in her own Instagram post with a pic and video of Ratajkowski in a dramatic purple gown and veil.

“My new campaign starring @emrata. Emily you look out of this world in this collection! 💜,” Versace wrote. 

Last week, Versace was a guest on Ratajkowski’s podcast, High Low with EmRata, where the two discussed breaking fashion rules and—perhaps foreshadowing this announcement—“what being a Versace woman is really all about.”

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.