Fans Are Calling Alix Earle the Gen Z Paris Hilton After Spectacular Collab

The TikTok sensation and media personality teamed up with Joe & the Juice for a fun new campaign.
Alix Earle
Alix Earle / Kirby Lee-USA TODAY Sports

Alix Earle and Paris Hilton just teamed up for the collab of the century. Joe & the Juice, a Denmark-founded coffee shop and health foods establishment, tapped the TikTok sensation and media personality for their latest campaign and it is absolute perfection.

The two starred in a series of video and promo photos for the company, which has locations all over the world, and is known for its plant-based smoothies and viral “tunacado” sandwich.

The influencers dressed in glamorous pink outfits: Hilton wore a sparkly high-neck ruched mini dress with feathered sleeves, while Earle donned an oversized blazer and pants set. Both blonde beauties curled their hair to perfection and opted for a full face of glowy, soft glam.

“No one knows how to dress for breakfast anymore,” Earle began in a clip shared to Instagram.

“It's the hot new trend, get chic for breakfast at Joe & the Juice,” Hilton replied.

“You are so wise,” Earle gushed.

“Start slaying early, and soon you’ll be sliving,” Hilton chimed back.

“I am sliving for this eggcado... Did I do that right?” the University of Miami graduate, who is dating NFL player Braxton Berrios, asked.

“Loves it. Now you’re starting to think pink,the A Simple Life star responded. “We better get changed for brunch.”

In a video shared with Earle’s 6.7 million TikTok followers and 3.7 million Instagram fans, the women lip-synced along to “Made For Me” Muni Long.

“Love you sis🥰 Such a fun day with you!👯‍♀️💓,” Hilton commented.

“the duo the world needed,” one fan wrote.

“You are the Paris Hilton of our generation,” another declared of Earle.

“absolutely sliving for this collab 💕,” the official Spotify Podcasts IG account wrote.

Ananya Panchal


Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast.