SI LifeStyle

Josephine Skriver, Jasmine Tookes Launch New Collection of JOJA Activewear

The models are real-life BFFs who launched the brand in 2016.

Ananya Panchal

Josephine Skriver and Jasmine Tookes.

Josephine Skriver and Jasmine Tookes.

Lifestyle brand and activewear clothing line JOJA just launched a brand new collection on Thursday. The company, founded by models and BFFs Jasmine Tookes and Josephine Skriver, has been teasing the new “gymnasium” drop on Instagram all week. The collection features four new items in two colors each. 

The Drive Sports Bra ($54) and Fairway Leggings ($94) come in both a light sand and black color and feature a flattering V-shaped band as well as white trimming. According to an Instagram live that Skriver conducted, the material is one of her favorites and this particular set is a good fit for low-impact exercises like golf and Pilates, but also perfect for cycling.

The top is double-lined without padding and includes a deeper neckline and lower back than previous JOJA styles.

“It’s super soft, super cooling and light,” Skriver said about the set. “It just feels like it’s on you but not too crazy. It still hugs you in you in and does all the right things. I’m obsessed.”

The second style comes in a navy blue and dark green color. The Topspin Sports Bra ($54) features a square neckline and thin crisscrossed straps at the back. The Ace Leggings ($94) have a cute white stripe detail down the sides.

This set was created with athletes in mind, according to the website, and is made with sweat-wicking material.

“We’ve been working on this fabric and sourcing for so long,” Skriver explained. “It was really hard to find the perfect, most soft, still snapback [material]. It’s super cool to the touch. It has good stretch but it comes back which is super important.”

Skriver noted that a lot of thought and discussion went into picking “cool-toned” colors so that they go well with most skin tones.

“Me and Jasmine’s skins are so [different],” she added. “It’s so important that between her and I, and even more paler and more darker friends, we all feel comfortable in these clothes.”

The brand’s new “gymnasium” collection is available now at joja.com.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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