SI LifeStyle

Kate Upton Joins Vosa Spirits Vodka Water Brand As Co-Owner

The supermodel announced her latest business venture with the canned cocktail company on Instagram.

Ananya Panchal

Kate Upton

Kate Upton.

Kate Upton is adding to her résumé and branching into the corporate world. The SI Swimsuit legend, who landed the cover three times over her six separate years with the magazine, just announced her new latest business venture.

The 31-year-old is the new co-owner of Vosa Spirits, a non-carbonated vodka water brand. The line features four flavors, including Raspberry Lime, Pineapple, Peach and Lemon, and the gluten-free and 5% ABV drinks are made with six-times distilled vodka, natural flavors and no added sugar or preservatives.

“I am beyond excited to finally share that I have joined @vosaspirits as a co-owner, and cannot wait to get our products into your hands! Once I tried Vosas non-carbonated Vodka Water and lightly carbonated High Line, it was a very easy decision to join the team,” she captioned a joint Instagram post with the canned cocktail company, which was founded in Oct. 2020. “I can’t wait to begin this journey, and share with you all @vosaspirits amazing product lines I know you’ll love as much as I do.”

Upton, who shares her daughter Genevieve with husband and MLB star Justin Verlander, is joining the team alongside cofounders Spencer Bailey and Michela Drago.

“To offer [a non-carbonated] option is so innovative, and there’s also a huge health component. We’ve known for so long that vodka and water is a healthier option when you’re drinking,” the Michigan native told Forbes. “I’ve tried so many products in the space, and none of them really checked all the boxes. I’ve always cared about what ingredients I put in my body, and Vosa brings the highest-quality ingredients, with no artificial sweeteners or preservatives. As I’ve gotten older and become a mother, what you put in your body affects your health, hormones, mood and hangovers. The better the ingredients, the faster you recover.”

Visit Vosa Spirits’s website here or find products in-store at select Michigan and Illinois locations.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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