Kim Kardashian Models SKIMS Valentine’s Day Collection in Sizzling IG Pics

The reality TV star wore a silk teddy from her shapewear and clothing brand.

Kim Kardashian.Stefanie Keenan/Getty Images

What better way to market your own clothing brand than by modeling it yourself? Kim Kardashian took to promoting her SKIMS Valentine’s Day Shop by showing off the brand’s lingerie on her own body in a Feb. 3 Instagram post.

Kardashian, 42, sat curled up on the floor of a closet as she modeled the brand’s pink and red Lace Trimmed Silk Teddy ($88), a delicate piece of lingerie with cut-out detailing and a plunging V-neck. In another photo, she sat perched on her knees while she pursed her lips and snapped a selfie. The third and final pic was a variation of the first, in which Kardashian also puckered up for the camera.

“💕❤️ Shop @skims Valentines Collection 💕❤️,” she wrote in her caption, encouraging her 344 million followers to click “add to cart.”

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A post shared by Kim Kardashian (@kimkardashian)

Celebrity friends and fans alike quickly ran to the comments section of the post, which has already accumulated more than three million likes.

Kardashian’s sister, Kylie Jenner, simple said, “need,” while Paris Hilton left several sweet emojis as her feedback: “😍💘💘💘.”

“Gorgeous so pretty 💕💕,” wrote Natalie June Halcro.

“Stunning 😍,” one fan complimented, while another follower said, “Absolutely gorgeous total perfection.”

Other must-have items available in the brand’s Valentine’s Day Shop include a Fits Everybody Lace Cami Bodysuit ($62) and Fits Everybody Lace Triangle Bralette ($36), both of which are available in five colors.

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