SI LifeStyle

Kylie Jenner Gets Dirty, Rocks Denim-on-Denim for Viral Acne Studios Campaign

The reality TV star’s latest modeling gig has everyone talking.

Ananya Panchal

Kylie Jenner.

Kylie Jenner.

Kylie Jenner is no stranger to funky and viral campaigns and photos. Her latest addition, an Acne Studios gig, is hot off the press and everyone’s talking about it. TikTok creator and public relations expert Robyn DelMonte even gave it her coveted “GBT stamp of approval.”

The 26-year-old rocked an array of edgy looks, including an oversized denim jacket and matching baggy jeans with nothing underneath. The photoshoot was styled with a messy rugged outdoor aesthetic and Jenner’s hair was kept in tousled wet waves as she sported faux mud and dirt all over her face and body.

The Swedish fashion house debuted its fall 2023 denim collection on Thursday, Aug. 31.

“@KylieJenner is the new face of #AcneStudios,” the brand wrote. “Adorned with body paint reflecting this season’s denim washes – an evolution of the fabric at the heart of Acne Studios.”

The mom of two, who shares her kids Stormi and Aire with ex Travis Scott, shared some behind the scenes pics on her Instagram and TikTok accounts. She revealed that the dirt and scuff marks were made by putting paint on a small brush and flicking another brush against it, just a few inches from her face.

In another video, the Kylie Cosmetics founder showed off her fabulous modeling skills as she stunned and shifted from pose to pose, look to look.

“The real model of the fam,” one person commented.

“She’s so cute and strange. I love her. Her energy is [fierce] af,” another wrote.

“This makes my heart skip a beat! 😍,” someone noted.

“Just perfect ✨,” a fan added.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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