Natalie Mariduena Celebrates New Eladay Athleisure Brand With Epic Launch Party

The two-time SI Swimsuit model’s clothing line went live last week.
Natalie Mariduena

Natalie Mariduena.

On the heels of launching her new athleisure brand, Eladay, on Feb. 23, Natalie Mariduena followed up with a launch party of epic proportions on Sunday. 

The two-time SI Swimsuit model’s clothing line offers a selection of comfortable and chic tops, bottoms and accessorizes that are designed to take the modern woman from work to the gym and everything in between.

Mariduena celebrated her major accomplishment by showing off photos from the festivities on Instagram the next day. She wore the brand’s One-Shoulder Cut-Out Bodysuit ($75) paired with a leather mini skirt and a fuzzy pink jacket over top. Mariduena accessorized with a vibrant magenta clutch and strappy heels.

Hairstylist Jenn Lagron slicked the model’s hair back from her face in an up-do, while makeup artist Alexis Oakley opted for lots of lashes, pink cheeks and a flattering nude lip.

The first few snaps in Mariduena’s post showed her as she walked down a long hallway printed with Eladay posters. A third photo showed a marquee that read, “Eladay Launch Party by Natalie Noel,” while other pics showed the model as she grinned at the event and posed alongside friends like Madison Beer.

“sunday funday @eladayofficial,” she wrote in her caption.

Friends and fans were quick to congratulate the model and entrepreneur on her new endeavor.

“FAB😍,” gushed fellow SI Swimsuit model Brooks Nader.

“congrats queen!!” wrote 2021 Swim Search finalist Gabriella Halikas. “major!😍.”

“The fit tho!!!! 👏🔥,” another person complimented.

“Makeup🔥 fit🔥🔥 hair🔥🔥🔥,” someone else said.

Eladay tops, bottoms and accessories can be shopped here, along with Mariduena’s personal picks.

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.