Pamela Anderson Models Iconic Red Swimsuit, Teams Up With Frankies Bikinis for Capsule Collection

The line of bikinis, one-pieces and accessories drops on May 4.
Pamela Anderson

Pamela Anderson.

Pamela Anderson is getting back to her roots. The model and actress donned a one-piece red swimsuit that’s strikingly similar to the one that made her a household name on Baywatch.

The stunning April 27 Instagram photo served as Anderson’s announcement that she’s partnering with Frankies Bikinis for a “raw, fun and timeless” capsule collection of swimwear, launching May 4.

Anderson, 55, stood in shallow water and struck a pose with her arms outstretched overhead.

“I have been so excited to share this with you,” she wrote in her caption. “But today after a long year—I can tell you all my favorite ideas and tricks of the trade—All mixed into my swimwear collaboration with @frankiesbikinis.”

Tons of Anderson’s 2.7 million followers on the platform chimed into the comments section, including her two sons.

“Incredible!!! Congratulations @francescaaiello & @pamelaanderson this is so sick 👏,” wrote Brandon Thomas Lee, 26.

“ICONIC ❤️👏,” added Dylan Jagger Lee, 25.

“The way your sons always hype you up in the comments is just the best,” Skylar Liberty Rose observed.

“the most special project with the most special human ♥️🙏🏼,” gushed Frankies Bikinis founder Francesca Aiello.

The Pamela Anderson x Frankies Bikinis collection launches on May 4 and includes bikinis, one-piece swimsuits and accessories. Sign up for early access here.

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.