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Sailor Brinkley-Cook Celebrates Her Times Square Billboard Appearance With Adorable Video

The model is following in her mom’s famous footsteps with a new ad for Silk.

Ananya Panchal

Sailor Brinkley-Cook.

Sailor Brinkley-Cook.

Sailor Brinkley-Cook is following in her mother’s footsteps and recreating Christie Brinkley’s iconic “Got Milk” ad. The 24-year-old shared an adorable video on Instagram of herself reacting to the commercial that aired on a billboard in Times Square. What an exciting moment!

“Omg @silk,” Brinkley-Cook captioned the carousel post on Feb. 23. She stood under the ad in the first video and pointed at it, smiled, clapped her hands and said “that’s crazy.”

“OMG!! I LOVE all this so much‼️👏🏼 😍A GORGEOUS billboard in Times Square promoting plant-based deliciousness,” her proud mom chimed in the comments. “Bravo!!!!!!”

“WOWZA‼️ 🌟🌟🌟🌟,” piped in her sister, Alexa Ray Joel.

“Let’s goooo,” Valentin Chmerkovskiy said. “So proud of you Sail!!!!!”

“😍😍😍😍 can we love a post more,” gushed the official Silk account. “Absolutely not. 💯🔥.”

“GENIUS campaign,” chirped Zachary Weiss.

“So sick 🔥,” wrote Genie Bouchard.

Ella Travolta and Brooklyn Beckham were also featured in the ad campaign, as were their respective parents, Kelly Preston and David Beckham, in a similar commercial in the 90s.

The plant-based beverage company’s new campaign features the slogan “Got Silk?” as a play on words to the original “Got Milk” phrase.

“I think those ads are so iconic, and bringing that into this new world of being plant-based and having these amazing alternatives is so fun. I think my mom is also so iconic, so anything that I can do in my life to make her proud is exciting to me,” Brinkley-Cook, who has been dairy-free since she was 13, told People. “My mom raised me vegetarian. Pretty much 95% of my diet is vegan and has been my entire life. It’s what makes my body feel the best. The more that I’ve looked into living a plant-based lifestyle, the more I realize that it not only benefits myself, but it benefits the world.”

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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