Selena Gomez Is Running Her IG Account Again After Four-Year Hiatus

The singer, actress and entrepreneur is the fifth-most followed person on the platform.
Selena Gomez.

Selena Gomez.


Selena Gomez is the fifth-most followed person on Instagram, and she hasn’t even been running her personal account the last four years. The 30-year-old just made her momentous return to the platform.

The “My Mind & Me” singer took to IG with a casual mirror selfie to break the news. “Wait can you tell I’m back on Instagram?” she captioned the Jan. 11 post that garnered almost six million likes. Her makeup company, Rare Beauty, chimed in to the comments to write, “Yes and we’re loving every bit of it.”

Hulu commented in support of the Only Murders in the Building star: “& we’ve never been happier 😍.”

Gomez took a break from social media almost five years ago for mental health reasons. She gave her team her IG password and they maintained the account, regularly posting photo dumps, outfit pics, gorgeous selfies and party snaps.

“I haven’t been on the internet in four and a half years,” she said on Good Morning America last April. “It has changed my life completely. I am happier, I am more present, I connect more with people.”

Gomez told Elle that getting off social media “saved” her life.

“I was just, like, ‘This is too much information.’ This is too much of my personal life spread out everywhere, and it just felt uncontrollable. I felt like my thoughts and everything I was consuming revolved around a million different other people in the world saying good things and bad things,” she explained. “And I just thought, ‘Why would I—I don’t get anything from it. Nothing is giving me life.’ And I just snapped, and I was over it. I wanted to delete it altogether, but my team was smart enough to convince me not to. But I’m happy I didn’t, because it is such a wonderful way to stay connected, and when I do go on, it makes me happy to know that I’m just being completely honest and being true to who I am.”

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.