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We’re Only Taking Selfies the Hailey Bieber Way From Now on

The supermodel is putting her innovative twist on making Instagram casual again.

Ananya Panchal

Hailey Bieber
Hailey Bieber / Dia Dipasupil/Getty Images

Hailey Bieber has officially cracked the selfie code. And yes, it involves a little pout, perfect lighting and a creative touch only the supermodel and beauty entrepreneur herself could dream up.

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The 28-year-old shared a new trio of images to Instagram this week—and they were very Bieber-coded. In the cover snap, she lounged sideways on a couch with her signature pouty expression locked in. Her skin was glowing, the glam was radiant and rosy (courtesy of Rhode) and her soft brown strands were straight and styled with face-framing swoops curved perfectly inward.

And in a clever, tech-savvy twist, the image was actually a screenshot of her iPhone camera… which itself was capturing her laptop webcam. Meta, much?

Her glam was flawless, of course. The New York native rocked peachy-toned cheeks (we think it’s the Pocket Blush in “Pinky Tan”), feathered brows and her go-to lip cocktail: Lip Shape in “Twist” and the Peptide Lip Tint in “Salty Tan.” Her massive diamond engagement ring peeked into the frame, subtly reminding the world she’s happily married to Justin Bieber.

As for the ‘fit, the mom of one donned the viral Dip Halter top ($135) by Tank Air—a sculpting black triangle halter made from the brand’s heavyweight stretch jersey. Intended for a snug, close fit, the top flatters and holds in all the right places, making it a repeat favorite among celebs and fashion girls alike.

But fans weren’t just focused on the glam or the outfit. All eyes were also on her latest genius innovation: an innovative new Rhode lip tint phone case. This version isn’t a bulky phone case that you need to update each time you upgrade your phone; it’s a compact, stick-on silicone square that holds your lippie, a and can adhere to any phone, regardless of model. It’s chic, efficient and very well-timed—just as the new iPhone 17 hits shelves.

In the next image, Bieber puckered up in a soft kissy face, while in the third, she gave a smoldering gaze straight into the laptop camera—reminding us once again why she’s the face of her brand and the queen of iPhone-era beauty content.

Captioned simply with a selfie emoji, the post got cheeky comments from fans and friends alike.

“Pretty ting,” stylist Maeve Reilly chimed in, while Rhode commented a gray heart and sly eyes emoji.

“That’s my baby,” Kirbie Johnson commented, while Nicole Tortolani finished the lyric: “she’s iconic.” The line comes straight from Justin Bieber’s Swag track “Go Baby,” where he sings, “That’s my baby, she’s iconic. iPhone case, lip gloss on it.”

“THIS DIVA KNOWS SHE’S THE PRETTIEST EVER,” one fan gushed.

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