Sabrina Ionescu Brings Power, Poise to Historic, Unexpected New Campaign

The Liberty guard teamed up with Away for a first-of-its-kind partnership blending sport, travel and cultural impact.

Sabrina Ionescu / Sarah Stier/Getty Images

Sabrina Ionescu just added another historic milestone to her already stacked résumé—and this one comes off the court.

On Sept. 15, Away announced a first-of-its-kind multi-year partnership with the New York Liberty guard, making Ionescu the first WNBA player to team up with a luggage brand. It’s a bold move that blends travel, sport and culture in a way only she could pull off.

Sabrina Ionescu / Courtesy of Away

The four-time All-Star has long been known for her precision shooting, record-shattering stat lines and undeniable leadership. In 2020, she was the No. 1 overall WNBA draft pick. By 2023, she was a WNBA All-Star Three-Point Contest champion, draining 37 points—more than any NBA or WNBA player ever in the event. Her star has only risen since, from helping lead the Liberty to the Finals to becoming the face of Nike’s Sabrina 1 sneaker line.

Now, she’s taking her game global with Away.

The partnership includes three big moves: a limited-edition 2026 collection reimagining the brand’s signature suitcases through her perspective, community initiatives via her SI20 Foundation to support young athletes and premium Away gear for all her Liberty teammates throughout the season.

Sabrina Ionescu / Courtesy of Away

“Travel is such a big part of my life,” the 27-year-old said in a press release. “Away has been my go-to travel companion for years. The brand’s focus on quality, performance, and thoughtful design resonates with the way I approach the game. I’m excited to bring my perspective to this collaboration and to work together on initiatives that inspire and support people on all kinds of journeys."

It’s a seamless fit: Ionescu’s relentless drive meets Away’s sleek innovation. CEO Jessica Schinazi calls her a “generational talent” who “embodies the bold spirit, leadership, and forward momentum that Away champions.”

For context, Away has collaborated with the likes of Serena Williams and Dwyane Wade, but Ionescu’s ambassadorship signals something bigger. Women’s sports are having a moment, and this deal proves brands are finally catching up.

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“Game recognize game. We’re teaming up with New York Liberty guard Sabrina Ionescu—WNBA Champion, Olympic Gold Medalist, and four-time All-Star—because precision under pressure is what we both do best,” the brand wrote on Instagram when announcing the news yesterday.

Beyond her own accolades, the Northern California native is deeply committed to growing the game. Through her SI20 Foundation, she’s mentoring the next generation, making this collab about much more than luggage. It’s about legacy.

And now, with the WNBA playoffs officially underway, the athlete has impeccable new luggage for her next road game—or a well-deserved getaway once the postseason wraps. More importantly, she’s carrying the future of women’s sports right alongside her.

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