Hailey Bieber Shares Sweet Family Photos in Honor of Son’s 2nd Birthday

Hailey Bieber’s latest Instagram post dedicated to her son, Jack Blues, is making the internet say a collective “Aww!”
The model and entrepreneur’s photo dump, shared to her account on Saturday, Aug. 22, was a sweet compilation of family moments in honor of her baby boy’s second birthday, which fell the same day. In the cover snapshot, the Rhode cofounder sprawled out on a sofa with her son, while the next photo featured the family of three (including husband Justin Bieber) snuggled up on yet another couch.
An adorable pic of Jack cradling his mother’s face also made the cut, as did photos of him hugging Hailey on several slides. Jack was also photographed holding Justin’s hand, teeing up on the green and holding a hockey stick, the latter two proving that the Bieber family may have a future athlete on their hands.
“our sweet baby is 2 🩵 happy birthday Jack Blues 🩵,” the proud mom wrote in her caption.

Check out Bieber’s Instagram post here.
Plenty of Bieber’s 58.4 million followers on the platform chimed into the comments section, where they remarked upon the sweet family snaps and wished Jack a happy birthday. Meanwhile, plenty of others called out how skilled the toddler already is out on the golf course.
“he golfs???? i can’t even golf myself😭😭,” one fan joked, while someone else stated “Omg the way he’s playing golf???!!!!😮.”
“so we’ll be seeing him in a future PGA championship got it ⛳️,” another comment read.
“That swing tho!!!” singer-actor Suki Waterhouse remarked.
“We have a pro golfer on our hands wow I’m impressed,” someone else chimed.
“That golf swing is very impressive,” actor Patrick Schwarzenegger added.
While Hailey and Justin tied the knot in a courthouse ceremony in September 2018, they welcomed their son in August 2024. Since then, Hailey has been outspoken about her motherhood journey, often sharing sweet snippets of family life with her Instagram followers—though neither she nor Justin have ever shown their son’s face publicly. The model-entrepreneur has also talked about everything from mental health to body image postpartum in order to help others feel less alone.
“When people talk about ‘bouncing back’—back where, because my hips are wider, my boobs are actually bigger than they were before. They did not go back. And great, I’ll take it, but it’s not the same body that it was before,” she told Vogue last year. “You’re not the same person that you were before. You change head to toe. And I think there was a minute where I kept really hyper-fixating on getting back to what I was. And then I had to go through that acceptance of, I’m not going back. So it’s really about how do I want to move forward? Who do I want to be?”
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Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.