ALO Steps Into Luxury With a Supermodel-Studded Bag Launch

The activewear brand is entering its high-fashion era.

Amelia Gray and Candice Swanepoel / Steven Meisel/Courtesy of ALO

ALO is officially entering its luxury era, and the campaign rollout is as iconic as the accessories themselves.

Minute Media may earn a small commission from your purchase at the following links.

The Los Angeles–based activewear brand, known for its sleek, sculpting leggings and studio-to-streetwear appeal, just unveiled its first-ever luxury handbag collection. And to mark the milestone, they tapped some of the most legendary names in fashion: photographer Steven Meisel, stylist Carlyne Cerf de Dudzeele, makeup artist Pat McGrath and a model cast that includes Amelia Gray, Candice Swanepoel and Daiane Sodré—supermodels all repped by The LIONS management.

Daiane Sodre, Candice Swanepoel and Amelia Gray / Steven Meisel/Courtesy of ALO

The campaign is underpinned by the brand’s core ethos: confidence, intention and presence. But this time, it’s filtered through a high-fashion lens, quite literally.

The editorial features sharp silhouettes, rich textures and sculptural poses that elevate ALO’s wellness DNA into a statement of cultural luxury. And beauty guru McGrath, of course, brought her signature radiant glow to the models’ already flawless features.

Candice Swanepoel / Steven Miesel/Courtesy of Alo

The brand’s first foray into accessories includes four core silhouettes: the Voyage Duffle, Tranquility Tote, Odyssey Bowler and Balance Bucket, each available in full and mini sizes. Every piece is crafted from responsibly sourced Italian leather and suede, with thoughtful internal organization and custom-forged hardware.

But here’s the twist: each bag also comes paired with an ALO Intention Crystal, ranging from Smoky Quartz for grounding to Citrine for creativity. It’s a spiritual-meets-stylish detail that ties back to the brand’s roots.

Daiane Sodré / Steven Miesel/Courtesy of Alo

Gray called the shoot “a dream job” and a “pinch-me moment.” Swanepoel, who also frequently creates UGC for the brand’s activewear pieces, described it as “pure magic,” adding that collaborating with Meisel and sharing the set with Gray made it “profoundly full circle.”

And for Sodré, it was nothing short of a dream: “ALO’s fresh, forward-thinking designs paired with Steven Meisel’s unmatched creativity create such a powerful combination,” she shared in a press release.

Amelia Gray / Steven Miesel/Courtesy of Alo

Also spotted giving the new bag her stamp of approval yesterday was actress and style icon Katie Holmes, who was seen carrying the Voyage Duffle in NYC ahead of the official launch—cementing its status as the fall accessory to watch.

The bags, crafted in Florence, range from $1,200 to $3,600 and will be available in limited quantities at 23 global ALO Sanctuaries, including Beverly Hills, SoHo NY and Regent Street.

Steven Miesel/Courtesy of Alo

From intention-setting crystals to couture-level campaigns, ALO’s new foray is exciting, bold and beautifully on brand.

Shop more at aloyoga.com.

---

More Lifestyle & Celeb:

feed