Emily DiDonato Shares Exciting New Role As a Global Ambassador for Beloved Beauty Brand

The model announced her latest partnership on Instagram today, Jan. 8.

Emily DiDonato / Gilbert Flores/WWD/Getty Images

Emily DiDonato has been the face of magazine covers around the globe, and today, Jan. 8, she is now the face of Vichy Laboratories.

Revealed this morning, the longtime model is partnering with the beauty label to “star in the brand’s new skin and hair care campaigns, as well as serve as its voice on social media,” as stated in a press release shared with SI Lifestyle.

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DiDonato’s new role with Vichy Laboratories

In a joint Instagram post between the skin and haircare brand and the 34-year-old Covey co-founder, the model gushed over her latest endeavor. She told her 2.8 million followers on the app, “The last few years for me have been very family-focused.” DiDonato revealed in mid-December that she and her husband, Kyle Peterson, were expecting their third child. They also share two children, a four-year-old daughter, Teddy, and a two-year-old son, Oliver.

“I feel like my self-care routines, and my wellness routines have become a lot less about things being perfect or complicated and more about what’s sustainable and realistic long term,” the model continued. “The idea of consistency and science and having routines that actually fit into your real life is what Vichy stands for.”

Emily DiDonato by Baard Lunde for Vichy Laboratoires / Per Vichy

Fans of the content creator are also on board with the partnership, and cheered for both the model and the skincare label in the post’s comments.

“Yassss 👏 skin like yours ...sign me up ✔️,” one user wrote.

“Vichy is my FAV!! Love this partnership 👏👏🔥 ” another commenter declared.

“This is so exciting!! Can’t wait to follow along the journey 👏,” one fan chimed in.

What’s next for DiDonato?

While fans will have to hang tight for the model’s next move with the budding partnership, we’ll be keeping an eye out for all that she has in store heading into the 2026 year—along with welcoming the newest member of her family this spring. As for what else is on the horizon, DiDonato admitted that she is using the new year to recharge on her own terms.

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“Since I’ve been pregnant, my mantra has literally been, ‘What is the least exhausting for me to show up this week?’” She told her TikTok followers in a Jan. 5 video, “Sometimes I’m literally just like, ‘How can I make this as easy as possible on myself?’ Whatever your reason might be for that, sometimes you just have to leave yourself alone and let it be. So this year, I’m letting myself rest, I’m leaving myself alone.”

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