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Fans Are Calling Pamela Anderson an ‘Icon’ for Latest Fashion Campaign

The model and actress stars in Proenza Schouler’s new marketing imagery.

Cara O’Bleness

Pamela Anderson

Pamela Anderson.

Pamela Anderson is kicking off the new year by starring in Proenza Schouler’s spring 2024 campaign—and fans can’t get enough of the initial images.

Both the luxury women’s fashion label and the model shared pics from the ads to Instagram on Jan. 3. In the photos, captured by photographer Davit Giorgadze, the 56-year-old mom of two modeled a black belted garment and a white suit set. And, as is Anderson’s new normal, she opted to go makeup-free. 

“Proenza Schouler Spring 2024 🤍,” the former Baywatch star wrote simply in her Instagram caption. The set of pics quickly racked up more than 164,000 likes and tons of comments from Anderson’s 3.2 million followers.

“the no makeup and thin brow combo is so high fashion and slay,” one person observed.

“ICON 👏 so glad you’re taking your power back stronger than ever 🔥,” another fan applauded.

“The most beautiful and kind 🖤,” the official Proenza Schouler IG account gushed.

“slay,” Anderson’s son, Brandon Thomas Lee, wrote. He also posted a meme of the late André Leon Talley that read, “That is just too much fashion.”

“YESSSS!! Love this 😎,” the Barb Wire actress’s other son, Dylan Jagger Lee, cheered.

“You don’t need anything when you feel good about yourself,” a follower noted. “Get it Pam, love you so much. You are looking so bomb 🔥🔥🔥.”

Anderson has been embracing her fresh-faced aesthetic since early last year, and her fans jumped on board immediately.

“I really feel powerful right now when everything’s very pared down. I like to see my freckles. I like when my hair isn’t done. I like just a really fresh face,” she told Women’s Wear Daily last February. “I don’t like those injections, and that doesn’t work on me. I want to see what’s going to happen. And I feel like now I can put on a beautiful silk blouse and some trousers, and always a heel, and just with nothing on my face, and just let my hair dry after I get out of the shower and sleep on it. That’s my favorite. That’s my look. And I feel like that is a power statement because I’m accepting myself a lot more these days, and it feels great. “

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Cara O’Bleness

CARA O’BLENESS

Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.