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Hailey Bieber Goes Grunge in Moody Monochrome Campaign Pics for Rhode’s Latest Launch

The entrepreneur and supermodel just announced a new summer skincare must-have: the Glazing Mist.

Ananya Panchal

Hailey Bieber
Hailey Bieber / Theo Wargo/Getty Images

Hailey Bieber is leaning into a sultrier side of her signature glow. The 28-year-old just dropped a moody, monochrome campaign in honor of Rhode’s latest skincare launch, and it’s giving model off duty glam-meets-grunge.

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In a series of black-and-white images shot by photographer Drew Vickers, the entrepreneur lounged on a fuzzy rug in a lacy black tank and stringy black underwear. Her arms stretched above her head in a confident, soft smolder pose, spotlighting her sculpted physique and natural sensuality. A tube of the brand’s viral Barrier Butter ($36) sat beside her, but the real star of this week’s Rhode moves is the just-announced Glazing Mist ($30). This superfine hydrating spray promises instant radiance and a lasting dewy finish.

“new @rhode,” the New York native captioned the carousel shared with her 55.1 million followers on June 9.

“This was a fun one ❤️🔥,” Bryce Scarlett commented.

“FACE, BODY, SKIN 🔥🔥🔥,” Kirsty Godso chimed.

“so HOT,” Kylie Jenner wrote.

“Are you REAL,” Kim Russel added.

“Let’s goo 😍 so proud of you 👏🏽👏🏽,” Sharlena Hassani gushed.

Bieber’s glam in the shoot was noticeably bolder than usual: feathered brows, smoky shadow, a glowy base, and peach-toned blush. She completed the look with a perfectly matte, ’90s-inspired taupe-brown lip that’s likely a mix of shades of her Peptide Lip Shape ($24).

The photos come on the heels of a major milestone for Rhode. Just weeks ago, the founder revealed that Rhode has officially partnered with e.l.f. Beauty, the parent company behind several fast-growing beauty brands. In her announcement post, she wrote: “When I launched @rhode in 2022, I always had big dreams for the company... I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter... I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode.”

The acquisition has sparked buzz across the industry, with many praising the mom of one’s business savvy and ability to scale Rhode into a powerhouse of minimalist, performance-focused products.

The new Glazing Mist, available for purchase June 24, adds to the brand’s now-iconic lineup, joining the Peptide Glazing Fluid ($32), Glazing Milk ($32), Pocket Blush ($24), Peptide Lip Treatment ($18) and more.

Join the waitlist here, and shop more at rhodeskin.com.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast. 

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