Hailey Bieber Is Sweet Like Lemon Sorbet in Gorgeous Pucci Bikini, Capris Set

The model and Rhode skincare founder is hosting her brand’s glamorous Summer Club in Mallorca.
Hailey Bieber
Hailey Bieber / Dudi Hasson/Courtesy of Rhode

Hailey Bieber just squeezed the essence of summer into one stunning custom beachside look. The Rhode founder jetted off to Spain to kick off the brand’s new pop-up, Rhode Summer Club, taking over Gran Folies in Mallorca through July 23.

“summer club lemontini girli,” the founder captioned an IG post showing off her iconic outfit for day one.

With sun-kissed cheeks and her sculpted abs on full display in a lemon-inspired designer ensemble, the supermodel looked like the ultimate vacation muse in another jaw-dropping image on the brand’s account.

Set against the glittering backdrop of the Balearic Sea, the 28-year-old struck a serene pose with her eyes closed, holding up a neon yellow towel emblazoned with “Rhode.” But the real star of the show was her bikini: a custom-made Emilio Pucci set—a playful yellow and white swirl print featuring a barely-there triangle top with gold chain straps and cheeky matching bottoms.

Out of the water, Bieber slipped on a cropped cardigan and coordinating capri pants in the same iconic Pucci motif, blending retro Italian Riviera glamour with her signature cool-girl edge. The triangle top and capri combo seems to be having a moment among the A-listers—Kylie Jenner rocked a similar silhouette last week in a trendy black-and-white polka dot version.

Styled by Dani Michelle, Bieber’s ensemble was elevated by chunky gold Bulles earrings from MEGA Jewelry, an Audemars Piguet wristwatch with a hefty price tag, Giant Vintage black sunglasses and Senso black heels with a clear strap. Her glam was soft and radiant, with faux freckles peeking through a luminous base and her signature tousled waves framing her face—a minimal yet polished aesthetic that has become synonymous with Rhode.

Hailey Bieber
Hailey Bieber / Rhodeskin.com

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In her hand, the New York native carried the ultimate seasonal accessory: Rhode’s brand-new lemontini Phone Case ($38), complete with the limited-edition Peptide Lip Tint in Lemontini ($20) tucked inside. The shimmering sheer gold gloss, which officially launches on July 14, smells like a citrusy cocktail and is packed with hydrating skincare ingredients, making it the perfect summer lip essential. Also arriving that day are two new Pocket Blush shades: Sun Soak, a warm spiced orange, and Tan Line, a flattering pinky tan.

“Welcome to Rhode Summer Club 💛,” Rhode captioned the official announcement post.

“Insanity,” husband and singer Justin Bieber commented. The 31-year-old is also in Spain, celebrating his wife’s accomplishments, and posting the cutest couple’s content on Instagram. The pair, who are new parents, welcomed their baby boy, Jack Blues, last August.

Rhode’s latest rollout goes beyond just expanding its already viral, always sold-out lineup; it’s a full-fledged, coveted aesthetic. With influencer reposts, dreamy campaign imagery and clever brand extensions (including a Lemontini cocktail recipe from the queen of martinis herself), Bieber continues to prove her genius for creating not just beauty products, but entire aspirational worlds around them.

Shop now at rhodeskin.com.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast.