SI LifeStyle

Hailey Bieber’s New Favorite Jeans are the Internet’s Latest Obsession—and They’re on Sale Now

The supermodel and entrepreneur was spotted looking chic as ever with Kendall Jenner in Brentwood, Calif., last week.

Ananya Panchal

Hailey Bieber
Hailey Bieber / Michael Buckner/Getty Images

Hailey Bieber just sparked the next big denim craze, and her exact jeans are in stock (and on sale).

The 27-year-old model and Rhode founder was recently spotted shopping at Brandy Melville in Los Angeles with bestie Kendall Jenner, and naturally, TikTok sleuths and fashion fans alike were quick to zero in on her effortlessly cool off-duty look.

The star of the outfit was a pair of perfectly slouchy, dark blue, low-rise jeans that looked like they were pulled straight from a ’90s dream closet.

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After much speculation, the internet cracked the code: Bieber was wearing the GAP Low Rise ’90s Loose Jeans, and in the exact indigo wash that’s now dominating moodboards and IG carousels alike. And, in even better news, the exact colorway she wore—Dark Indigo—is currently on sale for just $63 (originally $79.95). Given the hype, sizes are flying off the shelves fast, so consider this your sign to act now.

These jeans are as classic as it gets, featuring a vintage-inspired silhouette with a flattering low-rise, relaxed straight-leg fit and a full-length hem that hits just below the ankle. They’re cut from a sustainable blend of 99% organically grown cotton and 1% stretch for comfort and that worn-in, lived-in feel from day one. Plus, GAP’s signature Washwell program ensures the denim is made using 20% less water than traditional methods: a major bonus for anyone shopping more consciously.

Fit-wise, these jeans are the definition of size-inclusive, available in sizes 24 to 35 with petite, regular and tall inseams ranging from 27.5" to 34". Whether you’re after a longer leg or a more cropped feel, there’s a pair for every height and body type.

Bieber styled her pair with a vintage white tank sourced from Italian label SHY’s archives, a black The Row purse, sleek black sunglasses and Toteme’s cult-favorite black kitten-heel flip-flops for a clean, elevated take on weekend wear. It’s the kind of look that’s equally perfect for a farmer’s market run, a coffee date or, apparently, browsing racks at Brandy.

GAP denim has already been making headlines recently thanks to its iconic new campaign with girl group KATSEYE, and Bieber’s latest stamp of approval only cements the brand’s comeback moment. The ’90s revival is officially certified by the queen of model-off-duty street style herself.

So if you’ve been hunting for your next great pair of everyday jeans, this is your cue. Shop now at gap.com.

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