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Hailey Bieber’s Secret to Sculpted Skin and Plump Lips: Shop the Product Duo Here

The Rhode founder is releasing two brand-new masks to combat winter dullness.

Cara O’Bleness

Hailey Bieber
Hailey Bieber / Courtesy of Rhode

Say goodbye to dry skin this winter, thanks to a duo of brand-new Rhode products. Announced earlier today, Hailey Bieber’s skincare brand is bringing a duo of masks to the market that you’ll want to add to your top shelf immediately.

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Caffeine Reset and Peptide Lip Boost

Caffeine Reset ($38), a sculpting cream mask, is described as “a cup of coffee for your face.” The formula, packed with ingredients like peptides and poppy extract, is formulated to depuff and awaken your complexion within minutes of application.

After cleansing, apply a generous layer of the mask to clean, dry skin and leave on for 10 to 15 minutes. For even better results, store the mask in the refrigerator for a cooling effect. And if your tired eyes could use an extra boost after a poor night’s sleep, use the mask on your under eyes specifically to depuff.

Peptide Lip Boost ($23), available in unscented and sugarmint varieties, is a plumping mask that instantly adds volume to your pout. Its formula contains four peptides for fuller lips, a smoothing amino acid to hydrate and a ceramide to lock moisture into the lip barrier.

While the product can be applied on its own for a clean look, Rhode suggests layering it on top of the brand’s Peptide Lip Shape ($24), a fan-favorite creamy liner, for a more defined, contoured lip moment.

Where and when to buy Rhode’s new masks

Rhode announced the new product launches on Instagram today, and while interested customers can sign up for the waitlist now, both the Caffeine Reset and Peptide Lip Boost will go on sale on the brand’s official website at 9 a.m. PT on Monday, Feb. 9.

Bieber, a marketing queen, starred in the campaign imagery released today, Feb. 3, and the carousel of images seems to pay homage to the upcoming Milan Cortina Games. The 29-year-old entrepreneur was photographed in the snow, and in one pic, held a pair of skis under her arm as she hiked up a mountain.

Peptide Lip Boost
Peptide Lip Boost / Courtesy of Rhode

“Rhode’s campaign creative direction is always so fun and chic. they DON’T miss,” one fan wrote in the comments, giving Bieber credit for her skills. She serves as founder, chief creative officer and head of innovation for the beauty brand.

“Hailey froze her buns for this shot and girllllllllllllll nobody does it better 👏,” someone else quipped of the snowy location.

“marketing goes crazyyyy like always 😍,” an additional follower stated.

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Cara O’Bleness
CARA O’BLENESS

Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.

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