Kim Kardashian Announces the Return of SKIMS Swimwear

The entrepreneur initially introduced swimsuits to her shapewear brand last spring.
Kim Kardashian

Kim Kardashian is officially launching a new line of SKIMS swimsuits. The reality star shared the exciting news with an out-of-this-world Instagram post … literally. The ad campaign The Kardashians star shared on Thursday featured the brand’s co-founder posing with women wearing alien masks.

The first two snaps showed Kardashian and fellow models in neutral-colored swimsuits and cover-ups as they posed indoors. The carousel also featured the women poolside as they modeled neon green bikinis, cut-out one pieces and athleisure. The mom of four also showed off a black two-piece swimsuit next to a yellow sports car, which she accessorized with oversized black sunglasses and strappy heels.

In her caption, the 42-year-old credited the snaps to filmmaker Harmony Korine and announced that the new SKIMS swimwear collection will launch on Tuesday.

Kardashian modeled the Swim Strapless Monokini ($88), Swim Long Sleeve Bikini Top ($54) and Swim Bandeau Bikini Top ($38), all of which are available for pre-order.

Fans were quick to comment on the alien theme of Kardashian’s photo shoot, while others chimed in excitedly about the new line.

“That’s hot 🔥,” wrote Paris Hilton.

“SPRING BREAK 4 EVERRRRRR 👽💚👽💚👽,” said Jeremy Scott.

“Setting my alarm,” wrote one person.

“Love the bikini line!🔥,” added another follower.

Kardashian initially launched her first swimwear collection with SKIMS in March of last year. The new collection launches Tuesday at noon ET and includes one-pieces, bikinis, cover-ups and accessories. 

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Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.