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Fans Are Begging Kim Kardashian to Bring Honey Blonde Hair Back Following New Selfie

The entrepreneur and reality TV mogul recently showcased a new look.

Cara O’Bleness

Kim Kardashian
Kim Kardashian / Taylor Hill/Getty Images

Kim Kardashian’s new Instagram post has many of her 353 million followers requesting that she bring back a look from her past.

In her Feb. 19 carousel, The Kardashians star shared a series of images that summarized “[her] week,” starting with a mirror selfie of the 45-year-old entrepreneur posing in a white tank top bodysuit. The SKIMS cofounder’s long, dark locks were swapped for a shoulder-skimming blonde ’do.

Other pics in Kardashian’s photo dump included a billboard showcasing sisters Kylie Jenner and Kourtney Kardashian’s brands, Kylie Cosmetics and lemme, and their latest collab. She also included snapshots of herself posing in SKIMS’ newest offerings: the brand’s Everyday Cotton Collection. And while fans expressed awe over Kardashian’s “iconic week ❤️,” as one user put it, a number of comments focused on one photograph in particular: the one that showcased Kardashian’s honey blonde locks.

“We need blonde Kimberly back,” a fan penned.

“I tweeted I want to see you in honey blonde again! ❤️,” someone else stated.

“that blonde tho 😍😍😍😍😍😍,” another follower gushed.

“Another day another serve 🙌,” one person declared.

“😍😍😍🔥 love this hair color on you,” yet another comment read.

More of Kardashian with blonde locks

Though Kardashian’s latest venture into honey blonde territory is likely a wig, the mom of four has frequently sported the style in the past. Whether platinum or caramel blonde, Kardashian and her go-to hairstylist, Chris Appleton, have come up with some incredible pigments in recent years.

Below are just a few of our favorite instances of her rocking lighter locks.

2025

Last year, Kardashian reminded fans that she can pull off platinum blonde like no one else. She posed for a selfie as she pursed her lips with a section of lightened hair cascading over one eye while a tiny, boho braid framed her face.

2024

Many choose to lighten up their hair in the warmer months, and Kardashian followed suit when she opted for an icy blonde hue paired with dark roots in June 2024.

2023

The year she was named GQ’s Man of the Year, Kardashian hit the red carpet for the magazine’s event with stick straight honey blonde locks cascading down her back.

2022

Waist-length hair that gives Rapunzel herself a run for her money? Check. In late 2022, Kardashian rocked a dark blonde color with locks so long, they met her low-rise jeans.

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Cara O’Bleness
CARA O’BLENESS

Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.

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